- Targeting: Looking into the Stars
Media Magazine, Mark Green - Thursday, January 31, 2008
I keep feeling like I am standing on top of an iceber ...
- User Generated Video Expects 34 Billion Views in 2008
Research Brief, Jack Loechner - Thursday, January 31, 2008
According to a recently published market report from AccuStream iMedia Research, us ...
- Marketers Say eMail Strongest Performing Media Buy
Research Brief, Jack Loechner - Wednesday, January 30, 2008
Datran Media recently released the results of its second annual survey ...
- Two Out of Five Retailers Don't Have a Store
Research Brief, Jack Loechner - Tuesday, January 29, 2008
According to a recent report by the Direct Marketing Association (DMA), entitl ...
- Nielsen Commercializes Social Network, Will Use HeyNielsen.com As Super Ad Focus Group
Online Media Daily, Joe Mandese - Monday, January 28, 2008
On Super Sunday something else will kick off besides Super Bowl XLI ...
- Three Fourths of Consumers Channel Surf or Chat During TV Commercials
Research Brief, Jack Loechner - Monday, January 28, 2008
According to the BIGresearch latest Simultaneous Media Survey, the only way f ...
- Food Intake, Obesity Handled Differently, Same World Over
Marketing Daily, Aaron Baar - Friday, January 25, 2008
[Research] Marketers of food and diet products should note not only th ...
- Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007
Research Brief, Jack Loechner - Friday, January 25, 2008
In anticipation of the Super Bowl, Nielsen Online provides the Top ...
- Marketers Struggling With Acceptance Of Software Apps
Marketing Daily, Laurie Sullivan - Thursday, January 24, 2008
[Research] While makers are aggressively adding functions to support project management, workfl ...
- Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Research Brief, Jack Loechner - Thursday, January 24, 2008
Based on research findings released by Vertis Communications, twenty-seven percent of adul ...
- Council: Customer Affinity Is New B2B Marketing Measure
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2008
[Research] The study confirmed that customers rank brand perception low on t ...
- Marketing Performance Critical; Agency Resource Functions Scrutinized
Research Brief, Jack Loechner - Wednesday, January 23, 2008
According to a CMO Council survey of 800 senior marketers, 37.6 perce ...
- Consumers Less Reliant On TV, More Reliant On Inserts
Marketing Daily, Aaron Baar - Tuesday, January 22, 2008
[Research] A decade's worth of research by Vertis Communications shows that markete ...
- Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2008
[Research] The top vote-getter will receive the first annual Firebrand Water Cool ...
- Video Sharing Web Site Audience Doubles in a Year
Research Brief, Jack Loechner - Tuesday, January 22, 2008
According to the Pew Internet & American Life Project, 48% of intern ...
- Gas Prices Changing Consumer Habits
Research Brief, Jack Loechner - Monday, January 21, 2008
A new study from The Nielsen Company finds that 49 percent ...
- Blogs Influence Availability of News, But Not Quality
Research Brief, Jack Loechner - Friday, January 18, 2008
According to a survey of US journalists by Brodeur, a unit ...
- Brand Extension Needs To Fit Product, Service Mission
Marketing Daily, Aaron Baar - Thursday, January 17, 2008
[Research] The "incredibly careful stewardship" of the brand has allowed Newman's O ...
- L.L. Bean Jumps To No. 1 In Customer Love
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2008
[Retail] The Freeport, Maine-based company, judged the best across all formats, ...
- First Half Ad Spending Slower Than Second
Research Brief, Jack Loechner - Thursday, January 17, 2008
According to the full-year forecast by TNS Media Intelligence, total U.S. measur ...
- CMOs Predict Marketing Spend Will Increase
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2008
[Research] Improved accountability for marketing spending is still high on their rada ...
- Knowledge Networks Adds Brand Data To MultiMedia Mentor
MediaDailyNews, - Wednesday, January 16, 2008
Knowledge Networks Tuesday announced the launch of MultiMedia Mentor: Brand Bridge, ...
- Gloom, But Not Doom, According to Consumers
Research Brief, Jack Loechner - Wednesday, January 16, 2008
Continuing "Trend Week," the consumer holds the reigns to the near futur ...
- Potential Remains For Exploitation Of Boomer Market
Marketing Daily, Aaron Baar - Tuesday, January 15, 2008
[Research] Boomers are more optimistic about their futures than previous generations h ...
- Significant Trends to Impact Business Planning Future
Research Brief, Jack Loechner - Tuesday, January 15, 2008
While the Research Brief yesterday summarized several consumer media trends in 200 ...
- Nielsen Eyes 'Live' Plus 3-Day Local TV Ratings, Move To Closer Standard With National
MediaDailyNews, Joe Mandese - Monday, January 14, 2008
Nielsen late Friday informed its local TV ratings clients that it ...
- US Media and Consumer Spending Trends in 2007
Research Brief, Jack Loechner - Monday, January 14, 2008
According to a summary by Marketing Charts, the Nielsen Company released ...
- Face It: Emotion Should Be Measured, Harnessed, Says Consultant
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2008
[Research] "Rationality and being 'on message' are fine, but it's more importa ...
- Consumers Consider Sustainability In Choosing Brands
Marketing Daily, Erik Sass - Friday, January 11, 2008
[Research] According to the survey, 29% of respondents said they look f ...
- One Quarter of Teens Are Super Communicators
Research Brief, Jack Loechner - Friday, January 11, 2008
The Pew Internet & American Life Project finds that 93% of tee ...