Commentary
US Media and Consumer Spending Trends in 2007
- by Jack Loechner , Staff Writer @mp_research, January 14, 2008
US Media and Consumer Spending Trends in 2007
According to a summary by Marketing Charts, the Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists, including television, the internet, advertisers, mobile, consumer purchasing trends, videogames, movies, DVDs, music and books, and more.
Among the top 10 lists issued, here are some details:
Top 10 Advertisers by US Spending on Traditional Media 2007 | ||
Advertiser | Ad $ Spent (Billion$) | %Change ('06 vs '07) |
Procter & Gamble | 2.62 | 1 |
GM | 1.36 | -22 |
AT&T | 1.35 | -4 |
Ford | 1.21 | -4 |
Verizon | 1.01 | -1 |
Johnson & Johnson | 1.00 | -11 |
Time Warner | .99 | -5 |
Toyota | .91 | -7 |
Kraft Foods | .88 | 1 |
Cerberus Capital Mgt | .87 | -11 |
Source: Nielsen Monitor-Plus, December 2007 | ||
Top 10 "Timeshifted" Primetime TV Programs 2007 | |
TV Program | % Increase in Viewership |
Lost | 17.6% |
Heros | 17.6 |
Bionic Woman | 16.8 |
Private Practice | 16.2 |
24 | 14.8 |
SDurvivor: China | 14.6 |
Grey's Anatomy-Thu, 9 pm | 11.8 |
House | 10.8 |
American Idol-Tue | 7.3 |
American Ido.-Wed | 6.2 |
Source: Nielsen Media Research, December 2007 | |
Top 10 Programs: Product Placement, Broadcast Network TV 2007 | |
Program | Placements |
American Idol | 4349 |
Fast Cars and Superstars | 3231 |
Extreme Makeover Home | 2476 |
America's Next Top Model | 2462 |
The Biggest Loser | 2393 |
Deal or No Deal | 2028 |
Pussycat Dolls Present | 1934 |
Amazing Race All Stars | 1893 |
Hell's Kitchen | 1755 |
Beauty and the Geek | 1718 |
Source: Nielsen Product Placement Service, December 2007 | |
More Top 10's from Nielsen:
- Top 10 TV Programs Regularly Scheduled 2007
- Top 10 Websites in the US
- Top 10 TV Programs "Buzzed" About Online
- Top 10 Consumer Packaged Goods (CPG) Purchased by US Homes
- Top 10 Consumer Packaged Goods (CPG) Categories Sold in US Retail Stores
- Top 10 Internet Brands Accessed via a Mobile Device:
- Top 10 PC Game Titles in the US April-Nov 2007:
- Top 10 Box Office All Theatrical through Dec 9, 2007:
- Top US Markets for Avid Moviegoers
For other lists issued, please see the Nielsen Trend Index.
To view the selected Top Ten charts, please visit Marketing Charts here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.