- CMO Ranks Home Depot Tops In Customer Experience
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
"The customer experience doesn't end with each individual piece, whether the w ...
- Arbitron: 35% Of Those Who Sample Buy The Product
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
...
- Most Base Cell, Mobile Purchases On Online Reviews
Marketing Daily, - Tuesday, September 30, 2008
According to the September 2008 Ad-ology Media Influence on Consumer Choice surve ...
- EnviroFriendly Cars Important to Buyers
Research Brief, Jack Loechner - Tuesday, September 30, 2008
Last week's Research Brief about EcoGreen not being the consumers' hot butt ...
- Debate Comparisons, Wireless Households, and Employment Advertisers: Data Potpourri
Research Brief, Jack Loechner - Monday, September 29, 2008
With the U.S. financial crisis hanging in the balance, the first deba ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- 'Brand USA' Is Most Lopsided Of All 50 Nations Studied
Marketing Daily, Nina Lentini - Thursday, September 25, 2008
Everyone seems to "know" us--but NBI's Xiaoyan Zhao says that even befo ...
- Online Entertainment Poses Challenges, Opportunities
Marketing Daily, Karl Greenberg - Thursday, September 25, 2008
Kelly Andrews, SVP/research director at Starcom MediaVest, summed it up: "So advertise ...
- Sustainability: What's The Bottom Line For CPGs?
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2008
Most U.S. consumers aren't on the "green bandwagon," according to Yankelovich, b ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...
- New Ad Research Tool Crosses Media
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
...
- Leading Trade Group Predicts Coal In Stores' Stockings
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2008
The NRF news was very bad and, on top of that, ...
- Surprise! GM In Good Company In Auto Greenery
Marketing Daily, Karl Greenberg - Wednesday, September 24, 2008
J.D. Power's Chance Parker thinks GM got a boost because of i ...
- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- Forrester Research Taps Dwight Griesman For CMO
Marketing Daily, - Tuesday, September 23, 2008
The 25-year marketing veteran joined Forrester more than three years ago ...
- MRC Becomes Capitalist Tool, Accredits Forbes.com
MediaDailyNews, - Tuesday, September 23, 2008
Forbes.com has become the first business or financial Web site to comple ...
- Texting Outpaces Calling On Mobile Phones
Online Media Daily, - Tuesday, September 23, 2008
It's not just for obsessed teens anymore. Texting has become more popul ...
- Green Not Consumers GO Button
Research Brief, Jack Loechner - Tuesday, September 23, 2008
According to a recent Yankelovich survey, Going Green, of 2,763 consumers a ...
- Marketing to Today's Dads Requires New Approaches
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2008
Marketers looking to reach beyond appealing mostly or only to mothers ...
- Small Business Still Negative, But Expecting Some Improvement
Research Brief, Jack Loechner - Monday, September 22, 2008
The Quarterly NFIB Research Foundation Small Business Economic Trends Data reports th ...
- Techno Brands Lodge Firmly In Global Top 10
Marketing Daily, Karl Greenberg - Friday, September 19, 2008
Jez Frampton, global chief executive of Interbrand, says that four of t ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Dealer Service Improves, Per J.D. Power
Marketing Daily, - Thursday, September 18, 2008
Car owners like dealer service a little better than they did la ...
- Phone Jacks, Be Gone! One In Five May Go Mobile-Only
Online Media Daily, Mark Walsh - Thursday, September 18, 2008
Hard-wired phones may increasingly become a victim of the tightening U.S. econo ...
- A Council's Excellent Research Adventure
TV Board, Steve Sternberg - Thursday, September 18, 2008
I am excited and proud to be involved with the Council f ...
- Nielsen: Networks Hit By Big Product Placement Drops
Marketing Daily, Wayne Friedman - Wednesday, September 17, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Media Exclusive -- Literally: Study Finds Newspapers Most Devoted Medium, TV Is Not
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2008
For all the focus on so-called media multitasking - the concurrent u ...
- Games: The Next Frontier In Political Advertising?
Online Media Daily, Tameka Kee - Wednesday, September 17, 2008
Video games could be the next frontier in political advertising, according ...
- Newspaper Site Valuations Hit $450 Million
Online Media Daily, Mark Walsh - Wednesday, September 17, 2008
U.S. newspaper Web sites are the most lucrative of local media site ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...