- Nielsen Taps Dandridge As New Communications Czar
MediaDailyNews, - Tuesday, September 16, 2008
Nielsen Co. Monday named Ed Dandridge senior vice president-chief communications officer, responsib ...
- Privacy Key As Mobile Ads Continue To Grow
Online Media Daily, Mark Walsh - Tuesday, September 16, 2008
Mobile advertising in the U.S. will hit $1.9 billion in 2012, accordi ...
- ComScore: Online Games Attract More Females
Online Media Daily, - Tuesday, September 16, 2008
New data from comScore finds that the female audience for online gam ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Survey Says: Candidates Succeed With The Internet!
Research Brief, Jack Loechner - Monday, September 15, 2008
According to the First Annual Voter Expectations Survey from E-Voter and H ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Economy Puts Tiny Dent In Organic/Natural F&B Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2008
Packaged Fact's analysts stress that "being organic or all-natural isn't enough . ...
- MRC Accredits Media Monitors' Radio Spot Service
MediaDailyNews, - Thursday, September 11, 2008
Describing it as a "thrilling moment," media tracking service Media Monitors Wednesd ...
- News Junkies Tune In All Media
Research Brief, Jack Loechner - Thursday, September 11, 2008
According to the 2008 biennial news consumption survey by the Pew Resear ...
- Nielsen: Mobile Advertising Still Facing Hurdles
Online Media Daily, Mark Walsh - Wednesday, September 10, 2008
Nearly 77 million U.S. mobile subscribers recalled seeing some form of advertisi ...
- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- Consumers Cut Back On Health, Food--But Not TVs
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2008
"The overwhelming reaction is to pare down, to simplify"--an intensification of BrainReserve ...
- Marketers Approach New Media With Caution
Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2008
An understanding of the target market, and not arbitrarily choosing an emergi ...
- Andal Steps Down at TNS Media Intelligence
MediaDailyNews, - Tuesday, September 9, 2008
TNS Media Monday said Bev Andal has stepped down as president ...
- University of Phoenix Catches 4.7 Billion Web Looks in June
Research Brief, Jack Loechner - Tuesday, September 9, 2008
According to the most recent comScore, Inc. ranking of the top onli ...
- The Rich Are Different: They Buy More And Better Stuff
Marketing Daily, Karl Greenberg - Monday, September 8, 2008
According to the Mendelsohn survey, this is what, in descending order, t ...
- Radio's Off-Air Revenue Surpasses Forecast
Research Brief, Jack Loechner - Monday, September 8, 2008
Off-Air revenue (previously referred to as Non-Spot) has surpassed last year's mid-ye ...
- Study: 58% Aren't Familiar With Social Networking
Online Media Daily, Tanya Gazdik - Friday, September 5, 2008
Apparently tweeting, friending and linking have not infiltrated popular culture as mu ...
- Study: More Money Means More Mobile Web Use
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 3, 2008
A new study from Ipsos Mendelsohn finds that as the rich g ...
- Cramer-Krasselt - Sealy Posturepedic
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Want to find a more effective way of targeting prospects for ...
- Havas Media/MPG - Global Warming Research
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Agency-wide studies often get over-looked in research competitions because they seem ...
- Spark Communications - E*TRADE
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Ever wonder what type of people participate in fantasy sports leagues? T ...
- Social Media Focus: Brands Want to Be a Pepper, Too
OMMA Magazine, Abe Mezrich - Tuesday, September 30, 2008
If you want to know the future of using social data f ...
- Not so Broad After All
OMMA Magazine, Jonathan Blum - Tuesday, September 30, 2008
"So now, less than five years later, you can go up ...