- A Quarter of U.S. Subscribers Interested In Mobile Marketing
Online Media Daily, - Thursday, November 13, 2008
One in four mobile subscribers in the U.S. and Western Europe express ...
- Moms Shape New Culture by Cutting Back
Research Brief, Jack Loechner - Thursday, November 13, 2008
According to a recent report by the allen & gerritsen (a&g) audien ...
- Nearly Half Of QSR Customers Cutting Back On Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, November 11, 2008
Reasons cited in Omnicom's survey for eating fast food less often include ...
- Asset Swap: WPP Acquires Media Rates Database, Nielsen Expands Global Footprint
MediaDailyNews, Joe Mandese - Wednesday, November 12, 2008
A day after announcing a reorganization giving some of its top executiv ...
- Mak Named Global Research Chief At Havas Digital
Online Media Daily, - Wednesday, November 12, 2008
Havas Digital, the interactive group that holds all Havas Media's interactive asset ...
- Marketing Execs Want More Creative Risk
Research Brief, Jack Loechner - Wednesday, November 12, 2008
According to a study from The Creative Group, 65% of marketing executiv ...
- Less Spending, More Coupons, This Holiday Season
Research Brief, Jack Loechner - Tuesday, November 11, 2008
According to a Harris Interactive survey for RetailMeNot.com, 45% of US onli ...
- Mintel Sees Organic Food Market Wilting
Marketing Daily, Karl Greenberg - Friday, November 7, 2008
The twin pincers squeezing the juice out of those organic blood orang ...
- 10/20 Snapshot of Media Plans & Budgets For 2009
Research Brief, Jack Loechner - Monday, November 10, 2008
At the "Masters of Marketing" Conference by the Association of National Advertise ...
- Interactive Ad Spending Will Top Out in 2009: Report
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2008
Next year will be the first year since the start of t ...
- Youth Is Not An Age
Research Brief, Jack Loechner - Friday, November 7, 2008
According to the "Golden Age of Youth" study from Viacom Brand Solutio ...
- The Fractured Web Community Impacts Marketing Focus
Research Brief, Jack Loechner - Thursday, November 6, 2008
About 80% of the user generated content on the web, including commen ...
- Study: LinkedIn Users Have Higher Incomes
Online Media Daily, Gavin O'Malley - Tuesday, November 4, 2008
According to one independent study, LinkedIn does appear to be all th ...
- Plug The Holes: Leaky SEM Strategies Wreak Havoc On Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, November 4, 2008
Sloppy SEO and SEM strategies are having a negative impact on peop ...
- Digital Out-Of-Home Continues On Double Digit Growth Track
Research Brief, Jack Loechner - Wednesday, November 5, 2008
The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports th ...
- Subsets Of A Digital Age
Research Brief, Jack Loechner - Tuesday, November 4, 2008
ExactTarget's 2008 Channel Preference Survey of 1,500 internet users ages 15 ...
- Social Networking Is Good For Business
Around the Net In Online Marketing, Ross Fadner - Monday, November 3, 2008
A new study from a British think tank says that managers shouldn ...
- Record Audiences to Newspaper Web Sites
Research Brief, Jack Loechner - Monday, November 3, 2008
According to a custom analysis by Nielsen Online for the Newspaper Associati ...
- Where There Are Fat People, There's Opportunity
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Although consumers take a great deal of responsibility themselves for weight gai ...
- Surprise! Consumers Looking For Value and Discount Stores for the Holidays
Research Brief, Jack Loechner - Friday, October 31, 2008
According to Deloitte's 23rd Annual Holiday Survey of retail spending and trend ...
- Hockey Mom-ographics
MediaDailyNews, Don Seaman - Thursday, October 30, 2008
Hockey moms - what a marvelously potent voting bloc. While the liber ...
- Study: Web Influences Toy Purchases
Online Media Daily, - Thursday, October 30, 2008
Manufacturer and store Web sites as well as online product reviews influen ...
- Mobile Usage
Research Brief, Jack Loechner - Thursday, October 30, 2008
According to Azuki Systems, Inc., the results of its first annual U. ...
- ANA: Most Senior Marketers Don't Grasp Brand Value
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
"It is critical for marketers to fully appreciate the value of t ...
- Functional Food, Beverage Products Present Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
Such products are undergoing a "profound shift" away from merely "better-for-you" ...
- MarketingSherpa Releases Annual Search Study
Online Media Daily, - Wednesday, October 29, 2008
MarketingSherpa has released the "Search Marketing Benchmark Guide," a study that loo ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- Ensure Real Respondents Or Risk Devaluing Research Results
Marketing Daily, John Ouren - Monday, October 27, 2008
Research partners must go beyond the currently accepted methods of vetting surv ...
- Nielsen Delays Controversial Internet Measurement Test, Discloses Faulty Cable Universe Info
MediaDailyNews, Joe Mandese - Monday, October 27, 2008
On the eve of meetings this week with its national clients ...