- Analyze This! Branded Candidates
Research Brief, Jack Loechner - Monday, October 27, 2008
According to the 2008 Presidential ImagePower Survey by Landor Associates and Pen ...
- New Study Says Teens Want Healthy Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
Young people are having an increasing influence on the food that ...
- New MPG Research Calls It for Obama
Around the Net In Media, Joan Voight - Friday, October 24, 2008
MPG is showing that it is not afraid to gamble. It ...
- Green Issues Suffer During Economic Blues
Marketing Daily, Erik Sass - Friday, October 24, 2008
Americans are less inclined to give top priority to environmental issues duri ...
- Google: This Is Your Brain On Advertising
Online Media Daily, Mark Walsh - Thursday, October 23, 2008
Madison Avenue is increasingly turning to neuroscience to refine the art ...
- Liberal Democrats Most Politically Active Online, Offline
Online Media Daily, Mark Walsh - Thursday, October 23, 2008
With Election Day fast approaching, liberal Democrats lead the way in politic ...
- Forrester: B2B Marketers Cling To Familiar
Online Media Daily, Gavin O'Malley - Thursday, October 23, 2008
Business-to-business marketers' interest in social media and Web 2.0 services have increas ...
- Nielsen Competes Online Meter Audit, Steps Up Ratings Accreditation Race With comScore
Online Media Daily, Joe Mandese - Friday, October 24, 2008
Nielsen Online Thursday claimed a small victory in its race against comSco ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- Brands Lose Relevance in Food-Buying Decisions
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2008
Taste, quality and price are the dominant factors in choosing food ...
- Study: Teens Join Boomers In Searching Health Issues Online
Online Media Daily, Gavin O'Malley - Tuesday, October 21, 2008
Think it's only baby boomers visiting health and wellness resources online? N ...
- Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases
Research Brief, Jack Loechner - Wednesday, October 22, 2008
According to BIGresearch's Simultaneous Media Survey (SIMM12), the effectiveness of product placemen ...
- Report: Global Gap Between Rich And Poor Widens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
Only France, Greece and Spain have bucked the trend of a wideni ...
- The Family That Twitters Together, Stays Together
Around the Net In Online Marketing, Staff Writers - Tuesday, October 21, 2008
You may think cell phones and iPods are pulling your family apa ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- 20 Billion Reasons To Have Confidence In The '09 TV Ad Market
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
TV and radio advertising cost provider SQAD has pledged to maintain i ...
- Video Use Will Continue To Rise, Per Web Influencers
Online Media Daily, Gavin O'Malley - Monday, October 20, 2008
A full 65% of online media sites now use video, according ...
- Magazine Ad Revenues Down
Research Brief, Jack Loechner - Monday, October 20, 2008
According to the Publishers Information Bureau (PIB), total magazine rate-card-reported advertising reven ...
- Nielsen Makes Hey, Plans To Shut It Down: Replacing Social Network With New Consumer Site
Online Media Daily, Joe Mandese - Friday, October 17, 2008
From time to time, Nielsen plays a role in canceling networks. N ...
- Holiday Spending Down Some; 1/3 Start Shopping Before Thanksgiving; Halloween For Revelers
Research Brief, Jack Loechner - Friday, October 17, 2008
Though holiday sales this year have been reported to be the weake ...
- The Tomlinson Factor
Media Magazine, Daniel Frankel - Thursday, October 2, 2008
Few have ever accused the media of slanting conservative. Fewer still ha ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- MediaCom Acquires Controlling Stake In Dutch Modeling Firm
MediaDailyNews, - Thursday, October 16, 2008
WPP Group's MediaCom Worldwide unit has acquired a 75% stake in J ...
- So Far, iPhone Standing Up To Rivals
Online Media Daily, Mark Walsh - Wednesday, October 15, 2008
The unleashing of so-called iPhone killers doesn't appear to have slowed dema ...
- Digital Ad Spend Up At The Expense of Traditional
Research Brief, Jack Loechner - Thursday, October 16, 2008
According to a new Epsilon CMO Survey, Chief Marketing Officers at ma ...
- Cause And EFX
MediaDailyNews, John Capone - Wednesday, October 15, 2008
The soundtrack should maybe have been Das EFX but it was ...
- Fine Heads ContentNext Media Research
MediaDailyNews, - Tuesday, October 14, 2008
ContentNext Media tapped Lauren Rich Fine as research director. She will auth ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...