- Personal Information Online Disturbs Consumers
Research Brief, Jack Loechner - Monday, October 13, 2008
A poll recently released by the Consumer Reports National Research Center sho ...
- Azuki: Mobile Users Want Smoother Web Surfing
Online Media Daily, - Thursday, October 9, 2008
A survey by Acton, Mass.-based Azuki Systems reveals that 80% of U. ...
- Holiday Giftcard Giving To Shift To Necessities
Research Brief, Jack Loechner - Friday, October 10, 2008
According to Archstone Consulting, results of its 2008 Holiday Gift Card Surv ...
- Nielsen Launches Controversial 'Convergence' Panel, Tracks Both TV, Internet Usage
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
Following months of research, development and testing, Nielsen Co. Wednesday officially launch ...
- Local Search Is Hot, Yellow Pages Still Get Used
Online Media Daily, Tameka Kee - Wednesday, October 8, 2008
About 31% of consumers turn to a search engine first when they' ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...
- Economy Is Culling Weakest Of Car Dealerships
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2008
"As painful as it is and as bloody as it is, th ...
- Media Buyers Will Watch Online and TV For Most Campaigns
Research Brief, Jack Loechner - Wednesday, October 8, 2008
According to eMarketer's recent prognosis for online video advertising, the market wi ...
- Study: Young Men Give Nod To Net Over Tube
Online Media Daily, Mark Walsh - Tuesday, October 7, 2008
Nearly 70% of men ages 18 to 34 would rather rather gi ...
- Buy Online. Pickup Instore
Research Brief, Jack Loechner - Tuesday, October 7, 2008
According to the e-tailing group's recent Cross-Channel Shopping Study, "buy online f ...
- BIA Financial Acquires Kelsey, Will Dominate Data On Yellow Pages, Local Markets
MediaDailyNews, - Monday, October 6, 2008
BIA Financial Network, a leading research and consultancy firm for the med ...
- iPerceptions: 'Old School' Ad Units Fare Better Than Emerging Media
Online Media Daily, Tameka Kee - Friday, October 3, 2008
Advertisers seeking to pinch budgets might want to eschew rich media a ...
- Business Travel Spending A Mixed Bag
Research Brief, Jack Loechner - Monday, October 6, 2008
According to a new business travel survey conducted by the Association ...
- How To Reach Boomer 'Yesterdays,' 'Todays,' 'Tomorrows'
Marketing Daily, Karl Greenberg - Thursday, October 2, 2008
"If you are in the apparel or casual dining industry it's goi ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Over-Content Ads Becoming More Acceptable
Research Brief, Jack Loechner - Thursday, October 2, 2008
Comments on a part of the Dynamic Logic AdReaction 5 Study, releas ...
- CMO Ranks Home Depot Tops In Customer Experience
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
"The customer experience doesn't end with each individual piece, whether the w ...
- Pettit Replaces Cook At ARF
MediaDailyNews, - Wednesday, October 1, 2008
The Advertising Research Foundation has named Raymond Pettit senior vice president-research a ...
- MRC Moving On Uptown
MediaDailyNews, - Wednesday, October 1, 2008
Industry ratings watchdog the Media Rating Council (MRC) has relocated to 4 ...
- Consumers Deem TV Most 'Credible' Medium, Online Ranks Third (Ahead Of Mags)
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Despite the rapid rise of online media, television, followed by newspapers a ...
- DVR Ownership Increases, But Recordings Not Priority Viewing
Research Brief, Jack Loechner - Wednesday, October 1, 2008
New consumer research, from Leichtman Research Group, reports that 27% of ...
- Arbitron: 35% Of Those Who Sample Buy The Product
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
...
- Most Base Cell, Mobile Purchases On Online Reviews
Marketing Daily, - Tuesday, September 30, 2008
According to the September 2008 Ad-ology Media Influence on Consumer Choice surve ...
- EnviroFriendly Cars Important to Buyers
Research Brief, Jack Loechner - Tuesday, September 30, 2008
Last week's Research Brief about EcoGreen not being the consumers' hot butt ...
- Debate Comparisons, Wireless Households, and Employment Advertisers: Data Potpourri
Research Brief, Jack Loechner - Monday, September 29, 2008
With the U.S. financial crisis hanging in the balance, the first deba ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- 'Brand USA' Is Most Lopsided Of All 50 Nations Studied
Marketing Daily, Nina Lentini - Thursday, September 25, 2008
Everyone seems to "know" us--but NBI's Xiaoyan Zhao says that even befo ...
- Online Entertainment Poses Challenges, Opportunities
Marketing Daily, Karl Greenberg - Thursday, September 25, 2008
Kelly Andrews, SVP/research director at Starcom MediaVest, summed it up: "So advertise ...
- Sustainability: What's The Bottom Line For CPGs?
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2008
Most U.S. consumers aren't on the "green bandwagon," according to Yankelovich, b ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...