- New Ad Research Tool Crosses Media
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
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- Leading Trade Group Predicts Coal In Stores' Stockings
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2008
The NRF news was very bad and, on top of that, ...
- Surprise! GM In Good Company In Auto Greenery
Marketing Daily, Karl Greenberg - Wednesday, September 24, 2008
J.D. Power's Chance Parker thinks GM got a boost because of i ...
- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- Forrester Research Taps Dwight Griesman For CMO
Marketing Daily, - Tuesday, September 23, 2008
The 25-year marketing veteran joined Forrester more than three years ago ...
- MRC Becomes Capitalist Tool, Accredits Forbes.com
MediaDailyNews, - Tuesday, September 23, 2008
Forbes.com has become the first business or financial Web site to comple ...
- Texting Outpaces Calling On Mobile Phones
Online Media Daily, - Tuesday, September 23, 2008
It's not just for obsessed teens anymore. Texting has become more popul ...
- Green Not Consumers GO Button
Research Brief, Jack Loechner - Tuesday, September 23, 2008
According to a recent Yankelovich survey, Going Green, of 2,763 consumers a ...
- Marketing to Today's Dads Requires New Approaches
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2008
Marketers looking to reach beyond appealing mostly or only to mothers ...
- Small Business Still Negative, But Expecting Some Improvement
Research Brief, Jack Loechner - Monday, September 22, 2008
The Quarterly NFIB Research Foundation Small Business Economic Trends Data reports th ...
- Techno Brands Lodge Firmly In Global Top 10
Marketing Daily, Karl Greenberg - Friday, September 19, 2008
Jez Frampton, global chief executive of Interbrand, says that four of t ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Dealer Service Improves, Per J.D. Power
Marketing Daily, - Thursday, September 18, 2008
Car owners like dealer service a little better than they did la ...
- Phone Jacks, Be Gone! One In Five May Go Mobile-Only
Online Media Daily, Mark Walsh - Thursday, September 18, 2008
Hard-wired phones may increasingly become a victim of the tightening U.S. econo ...
- A Council's Excellent Research Adventure
TV Board, Steve Sternberg - Thursday, September 18, 2008
I am excited and proud to be involved with the Council f ...
- Nielsen: Networks Hit By Big Product Placement Drops
Marketing Daily, Wayne Friedman - Wednesday, September 17, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Media Exclusive -- Literally: Study Finds Newspapers Most Devoted Medium, TV Is Not
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2008
For all the focus on so-called media multitasking - the concurrent u ...
- Games: The Next Frontier In Political Advertising?
Online Media Daily, Tameka Kee - Wednesday, September 17, 2008
Video games could be the next frontier in political advertising, according ...
- Newspaper Site Valuations Hit $450 Million
Online Media Daily, Mark Walsh - Wednesday, September 17, 2008
U.S. newspaper Web sites are the most lucrative of local media site ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...
- Nielsen Taps Dandridge As New Communications Czar
MediaDailyNews, - Tuesday, September 16, 2008
Nielsen Co. Monday named Ed Dandridge senior vice president-chief communications officer, responsib ...
- Privacy Key As Mobile Ads Continue To Grow
Online Media Daily, Mark Walsh - Tuesday, September 16, 2008
Mobile advertising in the U.S. will hit $1.9 billion in 2012, accordi ...
- ComScore: Online Games Attract More Females
Online Media Daily, - Tuesday, September 16, 2008
New data from comScore finds that the female audience for online gam ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Survey Says: Candidates Succeed With The Internet!
Research Brief, Jack Loechner - Monday, September 15, 2008
According to the First Annual Voter Expectations Survey from E-Voter and H ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Economy Puts Tiny Dent In Organic/Natural F&B Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2008
Packaged Fact's analysts stress that "being organic or all-natural isn't enough . ...
- MRC Accredits Media Monitors' Radio Spot Service
MediaDailyNews, - Thursday, September 11, 2008
Describing it as a "thrilling moment," media tracking service Media Monitors Wednesd ...
- News Junkies Tune In All Media
Research Brief, Jack Loechner - Thursday, September 11, 2008
According to the 2008 biennial news consumption survey by the Pew Resear ...
- Nielsen: Mobile Advertising Still Facing Hurdles
Online Media Daily, Mark Walsh - Wednesday, September 10, 2008
Nearly 77 million U.S. mobile subscribers recalled seeing some form of advertisi ...