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New Study Says Teens Want Healthy Foods

Young people are having an increasing influence on the food that is eaten at mealtimes in the home and a Mintel survey shows that teens in particular are receptive to healthy eating messages.

"Companies need to find ways to reinvent home-based meals and energize healthy snacking, so today's youth can see the benefits of better nutrition and take action," says Chris Haack, senior analyst at Mintel.

When asked why they eat what they eat, Mintel found that 42% of kids and teens reach for foods that give them more energy. Also 35% purposefully eat foods that are rich in vitamins and nutrients, and 22% look for foods low-in-sugar.

The findings are detailed in Mintel's "Kids' and Teens' Eating Habits - U.S."

Read the whole story at Food Navigator USA »

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