- Phones Are Either Swiss Army Knives Or Cameras
MoBlog, Mark Walsh - Thursday, July 23, 2009
The top-line figures on mobile usage might give the impression that t ...
- Pew: Mobile Web Use Growing Fastest Among African Americans, Hispanics
Online Media Daily, Mark Walsh - Wednesday, July 22, 2009
African-Americans have long trailed the national average in Internet access at hom ...
- Study: C-Level Execs Readying For Economic Recovery
Online Media Daily, Gavin O'Malley - Wednesday, July 22, 2009
Anticipating a robust economic rebound, C-level executives at large companies have alrea ...
- Social Networks Not Much of a Marketplace
Research Brief, Jack Loechner - Thursday, July 23, 2009
A study, recently released by WorkPlace Media, outlines some of the hurdl ...
- NPD: Dining Out Drop Steepest In 28 Years
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2009
"Dealing, value menus, and attractive price points seem to be supporting so ...
- CEA: Consumer Demand 'Remains Intact'
Marketing Daily, Aaron Baar - Tuesday, July 21, 2009
The biggest revenue driver for the industry remains digital displays and television ...
- Video Pushing Mobile Broadband Use
Online Media Daily, Mark Walsh - Tuesday, July 21, 2009
Mobile data bandwidth use is up 30% worldwide during the second quarte ...
- More Emails Opened, Clicked Through
Research Brief, Jack Loechner - Wednesday, July 22, 2009
The newly released Epsilon Q1 2009 U.S. Email Trends and Benchmarks Stu ...
- Report: Asia to Widen Gap In Online Population
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
Asia's share of the global online population is growing steadily, while Nor ...
- New Next Likely To Be Wireless Internet TV
Marketing Daily, Aaron Baar - Monday, July 20, 2009
"This holiday season will be an experimental and watershed moment," says A ...
- Study: Stores Not Doing Enough To Sell Green
Marketing Daily, Sarah Mahoney - Monday, July 20, 2009
Grocery and mass are the channels where most shoppers expect to purcha ...
- TV Universe Expands, Share Of Channels Tuned Does Not
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
Despite the rapid expansion of alternative media options, Americans continue to wat ...
- Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
More than a month after the U.S. TV industry converted to digit ...
- Study: Deliverability Could Be Better
Online Media Daily, Gavin O'Malley - Monday, July 20, 2009
Between the U.S. and Canada, more than 20% of commercial, permission-based ema ...
- URLs Boost Magazine Ad Response
Research Brief, Jack Loechner - Tuesday, July 21, 2009
Advertisers seek to drive consumers to their websites as the Internet becom ...
- Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect
MediaDailyNews, - Monday, July 20, 2009
Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-ho ...
- Report: Mobile Web Is Miserable
MoBlog, Mark Walsh - Monday, July 20, 2009
A new
study released Monday by researchers at Nielsen Norman Gro ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Do Social Media 'Experts' Overestimate Their Abilities?
Online Media Daily, Gavin O'Malley - Friday, July 17, 2009
Perhaps because it's still a relatively new field, interactive marketers seriously la ...
- Active Duty Military Are Active Consumers
Research Brief, Jack Loechner - Monday, July 20, 2009
Another market capsulated. Alloy Media + Marketing has completed a national stu ...
- Study Sheds Light On Grocery Behavior Shifts
Marketing Daily, Karlene Lukovitz - Thursday, July 16, 2009
Switching to private label isn't the most dominant change in grocery shoppi ...
- Ad Spending Confidence Rebounds, Improves For Most Major Media
MediaDailyNews, Joe Mandese - Friday, July 17, 2009
Economic pessimism among marketers and agency media buyers appears to have bottom ...
- Food Advertising Works
Research Brief, Jack Loechner - Friday, July 17, 2009
According to researchers from Yale University, in the journal Health Psychology, publish ...
- Report: People Have Adjusted To Spending Less
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2009
While 57% say their household economic situation is either the same ...
- Women More Reactive Regarding Finances
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2009
Only 34% of women have an emergency fund to pay bills f ...
- Not Smartphones, But Much In Demand
MoBlog, Mark Walsh - Thursday, July 16, 2009
With all the focus on smartphones lately, it's easy to forget ma ...
- Eye Tracking Study Reveals Search Going Social
Online Media Daily, Laurie Sullivan - Wednesday, July 15, 2009
An eye tracking study conducted on Facebook, Twitter and YouTube by ...
- The Most Effective Video Ad Unit? All Of Them
Online Media Daily, Gavin O'Malley - Wednesday, July 15, 2009
As Publicis' VivaKi unit hastens to develop a killer video ad uni ...
- Report: 'Bulk Apps' Swell App Store Catalog
Online Media Daily, Mark Walsh - Wednesday, July 15, 2009
A new report suggests the huge number of applications offered through Apple ...
- Recession Fuels Use Of Internet, Other Media
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Recessions may be bad for the media economy, but they appear ...