- Store Brand Switching Correlates Inversely With Risk; Coupons Bring 'em Back
Research Brief, Jack Loechner - Thursday, July 16, 2009
According to the latest research from Epsilon Targeting, 59% of Americans forsa ...
- Who's Bigger, Nielsen or ComScore?
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 15, 2009
How much does size really matter when it comes to audience measuremen ...
- Mercedes Dealers Treat 'Em Right, Per Pied Piper
Marketing Daily, - Tuesday, July 14, 2009
Mercedes-Benz dealerships ranked highest in the new 2009 Pied Piper Prospect Satisfacti ...
- MRA Lauds Appointment Of Census Director
Marketing Daily, - Tuesday, July 14, 2009
The Marketing Research Association is applauding the appointment of University of Michig ...
- Olive Garden, Cracker Barrel Again Rank Best Value
Marketing Daily, - Tuesday, July 14, 2009
Olive Garden and Cracker Barrel continue to be the top-ranked casual dini ...
- Airline Customer Satisfaction Down For 3rd Year
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
"I suspect that the organizational culture of individual airlines is part ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- Bing Could Bring $400M In Revenue
Online Media Daily, Laurie Sullivan - Tuesday, July 14, 2009
Microsoft has raised awareness of Bing, according to an analyst survey releas ...
- Mobile Is A Separate Channel
Research Brief, Jack Loechner - Wednesday, July 15, 2009
Following up on Tuesday's Research Brief about marketing budgets shifting to Interacti ...
- Mobile Devices 'Should Not Be Multilateral'
Marketing Daily, Aaron Baar - Monday, July 13, 2009
"It's anecdotally and empirically evident," Chip Lister, managing director of market resear ...
- Americans Push Multi-tasking To New Heights
Marketing Daily, Sarah Mahoney - Monday, July 13, 2009
"Something like 90% of us watches TV in a typical day," sa ...
- Superconnected: 71 Percent Say They Can't Live Without Facebook
Online Media Daily, Gavin O'Malley - Monday, July 13, 2009
Could you survive without your social networks? Perhaps underestimating their own abili ...
- Report: Bing Sees More Traffic, Fewer Ads in Q2
Online Media Daily, Gavin O'Malley - Monday, July 13, 2009
Microsoft's new search engine Bing might have achieved impressive traffic growth ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- Report: Illegal File-Sharing Falling Dramatically
Around the Net In Online Marketing, Ross Fadner - Monday, July 13, 2009
The number of teenagers illegally sharing music has fallen dramatically in t ...
- Teen Makes Waves with Media Usage Note
Around the Net In Online Marketing, Ross Fadner - Monday, July 13, 2009
Morgan Stanley's European media analysts asked 15-year-old intern Matthew Robson to descri ...
- Hispanics Give Higher Product Ratings In Study
Marketing Daily, - Friday, July 10, 2009
Hispanics, particularly those who have recently arrived in the U.S., give high ...
- Millennials Most Interested In Loyalty Programs
Marketing Daily, Tanya Gazdik - Friday, July 10, 2009
"Millennials represent a golden opportunity in a time of economic darkness f ...
- Mobile Banking Provides Account Check For Many
Marketing Daily, Aaron Baar - Saturday, July 11, 2009
But rather than supplanting the Internet as a go-to choice for bankin ...
- Private Label: Drawing The Line At Kids, Pets
Marketing Daily, Karlene Lukovitz - Friday, July 10, 2009
Well over half (59%) of respondents to the online survey, conducted ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...
- Study: Brands Must Do Better in Social Media
Online Media Daily, Mark Walsh - Sunday, July 12, 2009
Social media sites aren't where most people go to get recommendations ...
- Report: SEM Showing Signs Of Life
Online Media Daily, Laurie Sullivan - Sunday, July 12, 2009
The search engine marketing (SEM) sector appears to have stabilized, according ...
- Report: Casual Gaming Audience Growing
Online Media Daily, Gavin O'Malley - Monday, July 13, 2009
Call them co-brainers or light entertainers, casual games continue to account f ...
- Consumers Trust Recommendations From Friends Online, Opinions From Strangers
Research Brief, Jack Loechner - Monday, July 13, 2009
According to the latest Nielsen Global Online Consumer Survey of over 25,0 ...
- Private Label Continues To Gain Consumer Acceptance
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
The NPD Group says 24% of all food and beverages served ...
- Bad News For Monkey Food Marketers: Dieters Live Longer
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
...
- Q Score: Celebs Worth More Dead Than Alive
Marketing Daily, Aaron Baar - Thursday, July 9, 2009
According to Marketing Evaluations (a.k.a., The Q Scores Company), the likability fact ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- 40% of "iUsers" Accessing Internet From Mobile More Than From Computer
Research Brief, Jack Loechner - Friday, July 10, 2009
According to AdMob, there are many similarities between iPhone and iPod tou ...