- Teens And Mobile: Is The Love Affair Ongoing?
MoBlog, Mark Walsh - Thursday, August 20, 2009
The Pew Internet & American Life Project says it's working on i ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...
- Old Phones Learn New Tricks
Online Media Daily, Mark Walsh - Wednesday, August 19, 2009
Regular mobile phones are taking on more and more of the advanc ...
- Marketers Budget Cutting Slows Down, New Projects Speed Up
Research Brief, Jack Loechner - Wednesday, August 19, 2009
A year ago and six months ago the Association of National Advertise ...
- Cause Marketing Expected To Show Growth
Marketing Daily, Aaron Baar - Tuesday, August 18, 2009
With consumers more empowered than ever to find and call out compani ...
- Correction: Nielsen Memo Sent To Employees, Not Clients
MediaDailyNews, - Tuesday, August 18, 2009
- Mobile Advertising To Hit $5.7B By 2014
MoBlog, Mark Walsh - Wednesday, August 19, 2009
UK-based Juniper Research offers the latest bullish forecast on mobile advertising, predicti ...
- Search Engine Satisfaction Study Ties Branding To Search Experience
Online Media Daily, Laurie Sullivan - Tuesday, August 18, 2009
A consumer satisfaction report on search engines and Internet portals released Tuesd ...
- More Than Half of Americans Using Wireless To Go Online
Research Brief, Jack Loechner - Wednesday, August 19, 2009
According to an April 2009 survey conducted by the Pew Research Center ...
- Mintel: Sodium Becoming 'The New Trans Fat'
Marketing Daily, Karlene Lukovitz - Monday, August 17, 2009
Increasing awareness of sodium-associated health risks, as well as growing pressure fr ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- Study: Online Advertising Drives 9% Sales Gain For CPG Brands
Online Media Daily, Mark Walsh - Monday, August 17, 2009
A new study indicates that online advertising boosts retail sales of consum ...
- First Medium In, First Out For Newspapers
Research Brief, Jack Loechner - Tuesday, August 18, 2009
According to Borrell Associates, print newspaper ad revenues are expected to increa ...
- Wireless Industry Satisfaction Rates Up
Marketing Daily, Aaron Baar - Friday, August 14, 2009
Much of the industry's overall improvement comes from the improvement of o ...
- Consortium Blind Sides Nielsen Execs, Raises Big Questions For Future Of Media Measurement
MediaDailyNews, David Goetzl, Joe Mandese - Monday, August 17, 2009
News of a new audience measurement consortium comprised of some of Nielsen ...
- Mobile Advertising More Personal In 2020
Online Media Daily, Mark Walsh - Friday, August 14, 2009
What will mobile advertising look like in 2020? A new report fr ...
- Rationale For Online Gaming
Research Brief, Jack Loechner - Monday, August 17, 2009
At the Casual Connect conference in Seattle, WorldWinner a provider of onli ...
- Study: Happy Days Are Near Again
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2009
While almost half of Americans surveyed think the economy is going downhi ...
- Value, Taste Drive Food Purchases Worldwide
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2009
Americans were also somewhat more inclined to cite preparation convenience than the ...
- Scarborough Research To Add Mobile-Only Sample
Online Media Daily, Mark Walsh - Thursday, August 13, 2009
Underscoring the growing number of so-called cord cutters, Scarborough Research said ...
- Avid Mobile Video Users Crave Up-To-The-Minute Information
Research Brief, Jack Loechner - Friday, August 14, 2009
Transpera and InsightExpress, announced a consumer research survey of consumers' reactions a ...
- CMOs See Better Times Ahead; Upsurge in Social Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Fifty-nine percent of 511 top marketing executives polled recently are more upbe ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Scarborough Adds Cell-Only Users To Local Samples
MediaDailyNews, Erik Sass - Wednesday, August 12, 2009
With advertisers showing increasing interest in both local markets and the growi ...
- Study: Bing Shows Signs Of Positive ROI For Marketers
Online Media Daily, Laurie Sullivan - Wednesday, August 12, 2009
Digital agency Organic released findings that suggests Bing could prove a bett ...
- Study: Video Viewers Need To 'Lean Back' And Enjoy Ads
Online Media Daily, Gavin O'Malley - Wednesday, August 12, 2009
Contrary to popular belief, ad spending is actually keeping pace with t ...
- SEO or PPC
Research Brief, Jack Loechner - Thursday, August 13, 2009
According to a new study by Engine Ready, based on traffic ...
- Cause-Related Ads: Less Sincerity, More Guffaws
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2009
"In difficult times, urgent messages about critical social needs may alienate stressed-o ...
- Investors Looking At Restaurants Again
Marketing Daily, Karlene Lukovitz - Tuesday, August 11, 2009
"The question now is which firms will benefit most when traffic improves ...
- People Want Fuel Economy, Same Size Car
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
"If you think about crossovers, they are not that much smaller th ...