- Fox Dances Off With Another Summer Week Win
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2009
Fox took another summer victory lap for the week ending August ...
- Communications Slumping Now, Growing 3rd Fastest Over Next Five Years
Research Brief, Jack Loechner - Wednesday, August 12, 2009
Veronis Suhler Stevenson (VSS), in its newest Communications Industry Forecast covering t ...
- TV Companies May Benefit Most From Online
Around the Net In Media, Joan Voight - Tuesday, August 11, 2009
A new U.K. media survey offers findings that could boost the mora ...
- Forrester Report: Handset Makers Key To Mobile Social Media
Online Media Daily, Mark Walsh - Monday, August 10, 2009
Mobile phones and online social networks are natural allies but social sit ...
- ClearSaleing Turns Sesame Street Guessing Game Into Science
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
What ads impact the consumer's purchase more than the others? While ...
- Streaming Steaming
Research Brief, Jack Loechner - Tuesday, August 11, 2009
Data from Ipsos MediaCT's MOTION study illustrates that in the past ...
- When Times Get Tough, Brew Your Own!
Marketing Daily, - Friday, August 7, 2009
A new consumer research study published by the Association of Home Applian ...
- Google Brand Worth $100Bn; Nintendo Wii Top Video Console
Online Media Daily, Laurie Sullivan - Friday, August 7, 2009
Millward Brown Optimor published its 100 most valuable global brands, naming Goog ...
- Report: R/GA, VML, Sapient, Ogilvy Interactive Digital 'Leaders'
Online Media Daily, Gavin O'Malley - Friday, August 7, 2009
Interactive agencies are ready to replace their traditional brethren in leading marketi ...
- Newspapers Still Send Consumers To The Store
Research Brief, Jack Loechner - Monday, August 10, 2009
According to early data from MORI Research, announced by the Newspaper Associati ...
- Survey: Teens Stressing About The Economy
Marketing Daily, - Thursday, August 6, 2009
Turns out that teen girls are stressed-out about money and the econom ...
- Productivity and Security Red Flags With Facebook Use at Work
Research Brief, Jack Loechner - Friday, August 7, 2009
An independent study by Nucleus Research finds that companies that allow acce ...
- Brands Are Part Of Their Identity (Except When They're Not)
Engage:Teens, Seth Lieberman - Thursday, August 6, 2009
They make decisions based on what their friends think and what th ...
- Checkers/Rally's Run Kids' NASCAR Promo
Marketing Daily, - Wednesday, August 5, 2009
The Checkers/Rally's drive-through restaurant chain is launching a NASCAR-themed kids' meal promoti ...
- Bank of America, Citibank Increase Credit Offers
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2009
"We are seeing mailed credit card offers bottoming out and anticipate th ...
- Nielsen Analysis Finds Digital Data Would Shift Billions Of TV Ad Dollars From Broadcast To Cable
MediaDailyNews, Joe Mandese - Thursday, August 6, 2009
If the TV industry were to convert to digital set-top data ...
- Study: A Third Of All Online Videos Are Shared
Online Media Daily, Gavin O'Malley - Wednesday, August 5, 2009
Marketers eager to exploit the Web's viral potential will be interested ...
- Online TV Sneaking Up
Research Brief, Jack Loechner - Thursday, August 6, 2009
According to the latest ChangeWave survey of business professionals between the ag ...
- Study: Women Spending Less Than Men
Marketing Daily, - Tuesday, August 4, 2009
Women are reining in their spending more tightly than men in t ...
- Mass Media Crisis Is Marketers' Crisis, Too
Marketing Daily, Karlene Lukovitz - Tuesday, August 4, 2009
Traditional media companies need to work with advertisers and agencies to devel ...
- Video Consumption Goes Up, Willingness To Pay Down
Online Media Daily, Gavin O'Malley - Tuesday, August 4, 2009
While consumers can't seem to get enough online video, their willingness ...
- Brand Spending on WoM Marketing on Fast Track
Research Brief, Jack Loechner - Wednesday, August 5, 2009
According to new research from PQ Media, spending on word-of-mouth marketing ro ...
- VSS: Consumers Spent More Time with Paid Media in 2008
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 4, 2009
According to a new study from Veronis Suhler Stevenson, consumers spent mo ...
- Hotel Guests Happier This Year Than Last
Marketing Daily, Karl Greenberg - Monday, August 3, 2009
J.D. Power and Associates ranks hotels in its guest satisfaction survey. Sa ...
- Social Media Changing Customer Expectations
Marketing Daily, Karlene Lukovitz - Monday, August 3, 2009
Incumbent communications providers are struggling to adapt to increased innovation, growing pri ...
- Report: U.S. Catching Up In Mobile
MoBlog, Mark Walsh - Tuesday, August 4, 2009
A new study from Mobext, the mobile marketing arm of Havas Digita ...
- Coupons and Sales Up Front For Back-to-School Buying
Research Brief, Jack Loechner - Tuesday, August 4, 2009
According to the National Retail Federation's 2009 Back to School Consumer Intentio ...
- Delivered Email Metric May Not Be Accurate
Research Brief, Jack Loechner - Monday, August 3, 2009
According to a new study from Return Path, monitoring 500,000 campaigns fr ...