- Facebook To Eclipse MySpace in Social Network Ad Spending
Online Media Daily, Mark Walsh - Tuesday, December 22, 2009
Marketers will spend $1.2 billion in paid advertising on social networks ...
- comScore Seeks To Tie Online Campaigns To CPG Sales With Partnership
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
comScore has teamed up with Information Resources to better measure the effectivene ...
- Between Bah And Humbug Are My Favorite Things
Research Brief, Jack Loechner - Tuesday, December 22, 2009
The time between Thanksgiving and the New Year is a special tim ...
- Poll: CPGs Still Social Media 'Wall Flowers'
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
About half of consumer packaged goods companies are still social media "wa ...
- Poll: 13% Plan To Finish Shopping On Dec. 24
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
Survey respondents said that they were finding the best deals at ma ...
- Online Holiday Spending Pushing Records
Research Brief, Jack Loechner - Monday, December 21, 2009
A new comScore survey reported that, for holiday season retail e-commerce spendi ...
- Happy New Year: People Are Looking To Party
Marketing Daily, Sarah Mahoney - Thursday, December 17, 2009
A new survey from American Express reports that many people will rewa ...
- Tiger: From On Par With Jobs To ... Jerry Springer?
Marketing Daily, Karl Greenberg - Thursday, December 17, 2009
Woods needs to be on his best behavior for the next f ...
- TNS Calls Mobile Phone Rebound In 2010
Online Media Daily, Mark Walsh - Thursday, December 17, 2009
Market research firm TNS predicts an end to the mobile sales slu ...
- Study: Email Spending To Rise In 2010
Online Media Daily, David Goetzl - Thursday, December 17, 2009
Email marketers say the recession continues, but nearly 90% will invest ...
- Facebook is College Students' GoTo
Research Brief, Jack Loechner - Friday, December 18, 2009
According to research by Anderson Analytics, Facebook is not only the overwhelmi ...
- ComScore: iPhone Unseats All Microsoft Devices
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 17, 2009
Apple's iPhone finally unseated Microsoft devices in terms of overall use ...
- Generation Buy: Younger Consumers Splurge Despite Recession
Online Media Daily, Gavin O'Malley - Wednesday, December 16, 2009
Doing their parts this year, Generations X and Y -- consumers a ...
- "Pay Per View" Means What Americans Want To Watch
Research Brief, Jack Loechner - Thursday, December 17, 2009
According to a new Synovate study on which media are the mo ...
- Study: Car Buyers Watching For Brand Stability
Marketing Daily, Karl Greenberg - Tuesday, December 15, 2009
Half of Pontiac avoiders mention it, followed by Chrysler and Saturn, 4 ...
- Meeker, AT&T In Tune On Tiered-Pricing
MoBlog, Mark Walsh - Wednesday, December 16, 2009
AT&T's Ralph de la Vega caused a stir last week when ...
- Study: Email Still Top Content-Sharing Option
Online Media Daily, Mark Walsh - Wednesday, December 16, 2009
Twitter and Facebook may be all the rage, but ordinary email ...
- TV Ads, WOM Top Sources For Video Viewing Choice
Research Brief, Jack Loechner - Wednesday, December 16, 2009
According to the findings of a new Knowledge Networks report, How Peop ...
- NPD: Restaurant Recovery To Start Q3, 2010
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2009
But the bigger concern is that, for the first time in NPD ...
- Editorial: What In The World Are Local TV Stations Thinking?
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Interestingly, this is the first explicit editorial I've written since joining MediaPo ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Mobile Predictions' Augmented Reality
MoBlog, Mark Walsh - Tuesday, December 15, 2009
With the usual flood of Top 10 predictions and forecasts for 20 ...
- VideoEgg, comScore Partner On Tracking Ad Impact Offline
Online Media Daily, Mark Walsh - Tuesday, December 15, 2009
For consumer packaged goods companies, linking online advertising to offline sales h ...
- Percent of Blogging Seniors Only 1/10 of a Point Behind Teens
Research Brief, Jack Loechner - Tuesday, December 15, 2009
According to the NielsenWire Online, while people 65 and older still ma ...
- Trendspotting, 2010: Welcoming Moody Beauty
Marketing Daily, Sarah Mahoney - Friday, December 11, 2009
Market researcher Mintel has issued its beauty forecast for the year ahea ...
- Marketing Spend Heading To Interactive: Forrester
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
As for Yahoo, Forrester sees consumers digesting media across devices, which wi ...
- California Pizza Most-Recommended Casual Chain
Marketing Daily, Karlene Lukovitz - Friday, December 11, 2009
"At minimum, casual restaurant brand marketers had better be sure that the ...
- Firm: Interest Is Evident In Femtocell Technology
Marketing Daily, Aaron Baar - Friday, December 11, 2009
Despite that high level of interest, however, the cell phone companies ha ...
- Thanksgiving Travelers Drove Close and Stayed With Family
Research Brief, Jack Loechner - Monday, December 14, 2009
In a snapshot poll taken in the three days leading up ...
- Global Toy Sales Strong; Weak In U.S. And U.K.
Marketing Daily, - Thursday, December 10, 2009
Despite 2009's punishing economy, a new report from NPD Group says th ...