- Study: BP Has Lost A Billion In Brand Value
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
General Sentiment CEO Greg Artzt says it will cost BP a fortu ...
- Power: Quality Greatly Affects Purchase Decision
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
J.D. Power says that last year consumers predominantly discussed the woes ...
- Study: What Women Want (In Online Ads)
Online Media Daily, Gavin O'Malley - Monday, June 21, 2010
What are women planning to do this summer? A full 95% pl ...
- Study: Mobile - It's Not Just For Out-Of-Home Anymore
Online Media Daily, Mark Walsh - Monday, June 21, 2010
The so-called third screen is increasingly finding itself at home alongside t ...
- Who's Watching What?
Research Brief, Jack Loechner - Tuesday, June 22, 2010
According to the latest edition of The Nielsen Company's Three Screen Repor ...
- Study: How Recession Shaped 'Consume Less'
Marketing Daily, Sarah Mahoney - Monday, June 21, 2010
Even as consumers show more willingness to spend, a new study repor ...
- Interpublic, AOL Think They Cannes Improve Retail Marketing, Unveil Plan During Opening Day Of Festival
Online Media Daily, Joe Mandese - Monday, June 21, 2010
Madison Avenue officially kicks off one of its annual summer rites tod ...
- Small Business Shops The Internet
Research Brief, Jack Loechner - Monday, June 21, 2010
According to a new study by American City Business Journals illustrating, S ...
- Nielsen: Hands-off Approach Spurs Innovation
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
Putting physical distance between senior management and "blue sky" innovation teams ...
- 'Yes, We Can,' Says J.D. Power To Domestic Auto
Marketing Daily, - Thursday, June 17, 2010
Domestic auto brands have made history. For the first time in t ...
- Most Forecasters Predicting Double-Digit Online Ad Gains In 2010
Online Media Daily, Mark Walsh - Thursday, June 17, 2010
When the Interactive Advertising Bureau reported that online ad spending hit ...
- BrightRoll Unveils Video Analytics Suite
Online Media Daily, Mark Walsh - Thursday, June 17, 2010
Video ad network BrightRoll Thursday rolled out a new suite of analyti ...
- After the Popcorn, Before the Show
Research Brief, Jack Loechner - Friday, June 18, 2010
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenu ...
- Mintel On Latinas: Not What You Think They Are
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Latinas with household income of between $50,000 and $75,000 have the highe ...
- As Stores Slash Assortment, Will We Rebel?
Marketing Daily, Sarah Mahoney - Wednesday, June 16, 2010
Now that retailers have spent much of the recession steadily pruning ba ...
- WPP Digital Acquires Stake In Real-Time TV Analytics Firm
MediaDailyNews, Joe Mandese - Thursday, June 17, 2010
Madison Avenue giant WPP Group has made another strategic investment in ...
- Paid Search Leads Global Online Advertising
Research Brief, Jack Loechner - Thursday, June 17, 2010
According to MAGNAGLOBAL, a division of IPG's Mediabrands, global online advertising wi ...
- Can Cancer Fears Cripple Mobile Business?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 16, 2010
If anything can slow the mobile revolution, it's the threat of cance ...
- Future Rosy For Online Entertainment, Media
Marketing Daily, Aaron Baar - Tuesday, June 15, 2010
As people become more comfortable with mobile Internet devices, the number ...
- ACSI: Customer Satisfaction Up Across Categories
Marketing Daily, - Tuesday, June 15, 2010
Frequent price promotions and new menu items contribute to increasing customer satisfacti ...
- Study: Video Ads On Facebook More Engaging Than Outside Sites
Online Media Daily, Mark Walsh - Tuesday, June 15, 2010
The latest buzz around Facebook has been its growth as a vid ...
- Social Media Driving Consumer Behavioral Changes
Research Brief, Jack Loechner - Wednesday, June 16, 2010
According to a recent report from ROI Research Inc., sponsored by Performic ...
- Duration = Engagement ? Revenue
The Social Graf, Erik Sass - Wednesday, June 16, 2010
Led by Facebook, social network sites enjoyed a huge increase in traff ...
- Media Insights Q&A with Ipsos OTX MediaCT's Bruce Friend
TV Board, Charlene Weisler - Wednesday, June 16, 2010
Bruce Friend, president of Ipsos OTX MediaCT, has had an illustrious care ...
- We Need More Ads! Someone Get Us More Ads!
VidBlog, Steve Smith - Wednesday, June 16, 2010
Mars needs women, and the online video universe needs more ads. Th ...
- Survey: High Percentage Of Women Follow Brands Online
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- Advertising Spending Will Grow, Report Says, But Not Until 2011
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- Top 10 Retailers By Social Medium
Marketing Daily, - Tuesday, June 15, 2010
The top indexing retail brands where you find Facebook, Twitter or MySpa ...
- Study: Content Excites Us More Than Gadgets
Marketing Daily, Aaron Baar - Monday, June 14, 2010
"After many years of media hype and false starts, we're finally starti ...
- P&G Offers Free Hair Color Consultations
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Its Wella Professionals is promoting both the brand and salon hair colori ...