- One-Third of Internet Users Watching Web TV
Online Media Daily, Mark Walsh - Monday, June 14, 2010
Web video isn't just for snacking anymore. A third of adult U. ...
- Study: Online Video Spending Expected To Grow, But Budget Sources Don't Change
Online Media Daily, Staff Writers - Monday, June 14, 2010
Budgets for the three major forms of video advertising -- TV, onli ...
- Coffee 'n Email
Research Brief, Jack Loechner - Tuesday, June 15, 2010
According to a new study by ExactTarget, based on more than 1,5 ...
- World's Hottest Brands Have Lessons To Teach
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
Ad Age's World's Hottest Brands roundup features 30 brands that do particular ...
- Burt's Bees, Tom's Top Green Brands: Here's Why
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"In the U.S. especially, consumers are in a wait-and-see mode about t ...
- Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
MediaDailyNews, Joe Mandese - Monday, June 14, 2010
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled ...
- Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television
Online Media Daily, Laurie Sullivan - Friday, June 11, 2010
There's no arguing that word of mouth (WOM) marketing impacts sales. A ...
- What Dads Can Expect
Research Brief, Jack Loechner - Monday, June 14, 2010
According to the NRF 2010 Father's Day Consumer Intentions and Actions Surve ...
- Study: Kids Influence Family's Use Of Media
Marketing Daily, Karl Greenberg - Thursday, June 10, 2010
The message is that marketers need to look at kids as mo ...
- 30 Billion Videos Watched Online in April
Research Brief, Jack Loechner - Friday, June 11, 2010
According to a recent comScore Video Metrix service, 178 million U.S. Intern ...
- Here Comes the Dreaded/Anticipated/Revered IQS
Marketing Daily, - Wednesday, June 9, 2010
J.D. Power and Associates says it will announce the results of i ...
- Adify: Five Of 11 Ad Categories Up Big In Q1
Online Media Daily, Mark Walsh - Wednesday, June 9, 2010
Food and sports were the categories posting the biggest year-over-year gains ...
- Agency Clients Focused on TV
Research Brief, Jack Loechner - Thursday, June 10, 2010
According to a new STRATA quarterly survey of advertising firms, which sho ...
- Time For New Market Research Paradigm?
Marketing Daily, Karlene Lukovitz - Tuesday, June 8, 2010
Kraft used consumer communities to explore "diet" product concepts. "What they learn ...
- JetBlue, Alaska Air Top J.D. Power Study
Marketing Daily, - Tuesday, June 8, 2010
New York-based JetBlue Airways ranked highest in airline customer satisfaction among low-co ...
- Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 201 ...
- Quantcast Gets Accredited: Beats comScore, Nielsen To The Punch
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Online audience measurement giants comScore and Nielsen have been in a neck-and-ne ...
- B2B Not A Strong Social Media Marketer
Research Brief, Jack Loechner - Wednesday, June 9, 2010
According to a recent study by digital marketing firm White Horse, on ...
- UK Surf: Social Nets Pass Search For Traffic Referral
The Social Graf, Erik Sass - Wednesday, June 9, 2010
In a remarkable testament to the rapid growth (approaching ubiquity) of soci ...
- Satisfaction Survey Shows Fliers Less Irked At Airlines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
...
- I Have Met The Fan/ Customer And They Are NOT Us!
Marketing: Sports, Jon Last - Tuesday, June 8, 2010
Savvy sports marketers need to not only measure brand affinity within ...
- Consumers Recharged and Electronically Shopping
Research Brief, Jack Loechner - Tuesday, June 8, 2010
According to a new survey of consumer retail spending and trends fr ...
- The Always-On Consumer's Brain Is Being Rewired
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 7, 2010
The New York Times investigates the always-on, perpetually-wired consumer. "Scientists s ...
- Price, Glasses Remain Barrier To Mass 3D
Marketing Daily, Aaron Baar - Friday, June 4, 2010
The addition of 3D content is a bit of a chicken-and-egg battl ...
- Power's Web Intel Unit Looks At Green Lives
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Teens, early careerists and boomers are advocates of green lifestyles through se ...
- Edmunds: Incentives Were Down in May
Marketing Daily, - Friday, June 4, 2010
Edmunds.com says automakers spend a little bit less in May on incentiv ...
- Mercury Buyers To Stick With Ford: AutoTrader.com
Marketing Daily, - Friday, June 4, 2010
Ford is killing Mercury, but who will benefit? While nobody knows f ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- Industry Researchers Claim Breakthrough For 'Prototyping' Unrated TV Networks
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
A group of top media researchers believes it has come up wi ...
- Ads Up In Q1... Benchmarks for Planning
Research Brief, Jack Loechner - Monday, June 7, 2010
According to data recently released by Kantar Media, total advertising expenditures ...