According to a recent comScore Video
Metrix service, 178 million U.S. Internet users watched online video during the month, and topped 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion
videos, representing 43.2 percent of all videos viewed online.
YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 958 million videos, followed
by Microsoft Sites, Viacom Digital, and Yahoo! Sites.
Top U.S. Online Video
Content Properties by Videos Viewed (April 2010 Total U.S. - Home/Work/University Locations) |
Property | Videos (000) | Share of Videos (%) |
Total Internet Audience | 30,317,131 | 100.0 |
Google Sites | 13,087,462 | 43.2 |
Hulu | 958,176 | 3.2 |
Microsoft Sites | 643,711 | 2.1 |
Viacom
Digital | 383,776 | 1.3 |
Yahoo! Sites | 370,947 | 1.2 |
Vevo | 331,730 | 1.1 |
Fox Interactive Media | 320,372 | 1.1 |
CBS Interactive | 316,930 | 1.0 |
Turner Network | 304,729 | 1.0 |
AOL LLC | 237,356 | 0.8 |
Source: comScore Video Metrix, June
2010 |
178 million viewers watched an average of 171 videos per viewer during the month of April. Google Sites attracted 136.3 million unique viewers during
the month (96.0 videos per viewer), followed by Yahoo! Sites with 49.5 million viewers (7.5 videos per viewer), then Fox Interactive Media and Vevo
Top U.S. Online Video Content Properties by Unique Viewers (April 2010 Total U.S. - Home/Work/University
Locations) |
Property | Unique Viewers | Average Videosper Viewer (000) |
Total Internet
Audience | 177,840 | 170.5 |
Google
Sites | 136,279 | 96.0 |
Yahoo! Sites | 49,496 | 7.5 |
Fox Interactive Media | 43,762 | 7.3 |
Vevo | 43,588 | 7.6 |
Facebook.com | 41,335 | 5.6 |
Microsoft Sites | 40,161 | 16.0 |
CBS Interactive | 39,268 | 8.1 |
Hulu | 38,714 | 24.7 |
Viacom Digital | 38,455 | 10.0 |
Turner Network | 32,591 | 9.4 |
Source: comScore Video Metrix, June 2010 |
In April, Tremor Media ranked as the top video ad network with a potential reach of 92.6 million viewers, or 52.1 percent of the total video viewing audience, ScanScout
Network ranked second, followed by Advertising.com Video Network.
Top U.S.
Online Video Ad Networks by Potential Reach of Unique Viewers April 2010 (Total U.S. - Home/Work/University Locations) |
Property-Potential Reach | Unique Viewers | Viewer
Penetration (000) |
Total Internet Audience | 177,840 | 100.0 |
Tremor Media | 92,601 | 52.1 |
ScanScout Network | 80,723 | 45.4 |
Advertising.com Video Network | 78,390 | 44.1 |
YuMe Video Network | 76,762 | 43.2 |
BBE | 69,770 | 39.2 |
Adconion Video Network | 67,688 | 38.1 |
Break Media Network | 67,391 | 37.9 |
SpotXchange Video Ad Network | 67,310 | 37.8 |
TidalTV | 65,698 | 36.9 |
BrightRoll Video Network | 59,229 | 33.3 |
Source: comScore Video Metrix, June 2010 |
Other notable findings from April 2010 include:
- Media Group)
with 36.6 percent penetration of online video viewers, BrightRoll Video Network with 19.5 percent, and BBE with 18.5 percent.
- 83.5 percent of the total U.S. Internet audience viewed online
video.
- 135.7 million viewers watched 13.0 billion videos on YouTube.com (96.0 videos per viewer).
- The average Hulu viewer watched 24.7 videos,
totaling 2.5 hours of video per viewer.
- The duration of the average online video was 4.4 minutes.
- The top video ad networks in terms of their actual reach delivered were: Joost
Video Network (by Adconion
For more
information from comScore, please visit here.