- Results Show Shoppers Starting To Trade Back Up
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2010
"The battle for these shifting shoppers is going to be key ...
- Hispanic Study Reveals Marketing-Critical Complexities
Marketing Daily, Karlene Lukovitz - Thursday, June 3, 2010
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identi ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Quick, Name A Medium With The Reach Of TV, But An Ad Market Smaller Than Outdoor
Online Media Daily, Joe Mandese - Friday, June 4, 2010
Imagine a medium with the ubiquitous reach of television, but an advertisi ...
- Men Not To Be Overlooked As Couponers
Research Brief, Jack Loechner - Friday, June 4, 2010
According to a new survey conducted by Harris Interactive, commissioned by Coupons.co ...
- Mass Video Murder: Comedy Kills Online
VidBlog, Steve Smith - Friday, June 4, 2010
Ironic but true: violent metaphors seem attached to comedy. Stand-ups "bomb" ...
- Who Has A College Savings Plan?
Marketing Daily, - Thursday, June 3, 2010
Top 10 DMAs in which reside adults who live in a househo ...
- Insurance, Credit Card Direct Mail Rises
Marketing Daily, - Wednesday, June 2, 2010
"A seasonal push for life and auto insurance and a more confide ...
- Nielsen Files To Raise $1.75 Billion Public Offering
MediaDailyNews, - Thursday, June 3, 2010
Nielsen Co. has officially filed with the U.S. Securities and Exchange Commissi ...
- Social, Mobile Sparking Heavier Use Of Media, Especially TV/Internet
MediaDailyNews, Joe Mandese - Thursday, June 3, 2010
Heavy users of social or mobile media spend dramatically more time wi ...
- Internet Bumps Trade Publications
Research Brief, Jack Loechner - Thursday, June 3, 2010
According to the recent Starch Information Sources Study, sponsored by The Canadi ...
- 'Consumer Reports' Survey: Costco Tops Popular Chain Store List
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
...
- Beverage Industry Convergence Accelerating
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
Pinched by declining sales in their traditional categories, retailer pricing pressure a ...
- Radio Results Best in a Decade
Research Brief, Jack Loechner - Wednesday, June 2, 2010
Reflecting growing signs that the U.S. economy is back, radio delivers i ...
- The Coming Data Tsunami
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 1, 2010
What some might describe as a present tsunami of digital data wi ...
- The Cursed Link
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 1, 2010
Citing unspecified studies, author
Nicholas Carr claims that, "People who re ...
- Summer Vacation Is Back, But Smaller
Marketing Daily, Sarah Mahoney - Tuesday, June 1, 2010
"We're pleased that the majority of people are going to be traveli ...
- ESPN, GE, Dunkin' Most Powerful New England Brands
Raw, Sarah Mahoney - Tuesday, June 1, 2010
Give Protobrand, a Boston-based branding company, credit for trying to break do ...
- Marketers And Consumer Expectations Can Align
Research Brief, Jack Loechner - Tuesday, June 1, 2010
A recent study Epsilon revealed that a large majority of recent purchase ...
- Behind the Numbers: New Tablet World Order
OMMA Magazine, kyle , Daisy Whitney - Thursday, June 24, 2010
While the reviews are mixed for Apple's new iPad, one thing ...