- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- Study: Social Media Makes Kids Sick, Bad
The Social Graf, Erik Sass - Wednesday, November 10, 2010
Scarcely a week goes by without the news media circulating a questionabl ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- P&G, Walmart Ranked Tops By Trading Partners
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
Procter & Gamble and Walmart continue to head the lists of manufacture ...
- Small Business: Facebook, Twitter Don't Cut It
Marketing Daily, - Monday, November 8, 2010
A new website traffic survey by software firm Intellimon and the Universi ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2010
The marketplace of out-of-home video networks continues to expand, and if Niels ...
- A Loyal Follower Is Hard To Find (And Keep)
Research Brief, Jack Loechner - Tuesday, November 9, 2010
According to the 2010 Cone Consumer New Media Study, loyal followers c ...
- Major Marketers Discovering Employees Are Their Best Assets
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
I have trekked many miles in the woods with Bruce Bolger, ...
- Roving Eyes
Research Brief, Jack Loechner - Monday, November 8, 2010
According to a new study by The Online Publishers Association, partnered wi ...
- The Quirky Tales Of How Some Big Names Got Started
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
Would you believe that Nokia got its start as a wood pu ...
- 1 In 5 Likely To Switch To Prepaid Plan
Marketing Daily, Aaron Baar - Thursday, November 4, 2010
"Two thousand eleven is shaping up to be the year of t ...
- Nielsen Discloses Internet Data SNAFU, Reported Erroneous Declines
Online Media Daily, Joe Mandese - Thursday, November 4, 2010
Nielsen Co. Thursday began informing clients that it has been erroneously reporti ...
- Pessimism Abounds
Research Brief, Jack Loechner - Friday, November 5, 2010
According to the third quarter Nielsen Global Consumer Confidence Index consumers fi ...
- The 'Aspirational' Consumer: R.I.P.
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
...
- Mobile Web For Media and Entertainment, Apps For Social Media and Music
Research Brief, Jack Loechner - Thursday, November 4, 2010
According to the results of the first quantitative mobile consumer study ...
- Amazon, Best Buy, Dell Among Top Social Brands
Online Media Daily, Mark Walsh - Tuesday, November 2, 2010
What brands are leading the way in developing commerce initiatives around soci ...
- Just Around the Corner
Research Brief, Jack Loechner - Wednesday, November 3, 2010
According to a compilation and analysis of current studies, Mintel predicts ni ...
- Data: The Rise Of The Smartphone Continues
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 2, 2010
Thanks to the growing popularity of iPhones and Android-powered devices, 28% ...
- JWT: Hoping For Equanimity? Try Wednesday
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
A new study from JWT's research arm says the overall anxiety ...
- Ecommerce Spending Hits $32.1B, Holiday Outlook Cheery
Online Media Daily, Gavin O'Malley - Monday, November 1, 2010
Online retail spending reached $32.1 billion in the third quarter of t ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...