- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- The 150-Millisecond Gap
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 4, 2010
A few weeks ago, I was sitting in a meeting room ...
- M-Commerce Shoppers Specific About Recommendations
Research Brief, Jack Loechner - Thursday, February 4, 2010
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commer ...
- Does Behavioral Targeting Need A Ranking System?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 3, 2010
EMarketer estimates online advertisers in the United States will spend about $2 ...
- Nearly 20 Percent of Email Campaign Messages Fail To Deliver
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to rea ...
- News Right Now Drives Newspaper Readers to Web
Research Brief, Jack Loechner - Wednesday, February 3, 2010
The Outsell third annual News Users' research predicts continued steep drops ...
- New Forecast Of Twitter's Fall
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 2, 2010
Leading some to question Twitter's fate, a new study by RJMetrics sho ...
- Firm Finds Brands Power Financial Performance
Marketing Daily, Aaron Baar - Monday, February 1, 2010
"What [the portfolio] shows is that strong brands are a source ...
- Edmunds: Toyota's January Sales Tanked
Marketing Daily, Karl Greenberg - Monday, February 1, 2010
Edmunds predicts Toyota's market share will sink to 14.7% this month ...
- First Conan, Now Brill: Research/Programming Diva Canceled By Carat
MediaDailyNews, Joe Mandese - Monday, February 1, 2010
Shari Anne Brill, one of the best-known researchers and most influential programmi ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...
- Survey: By 2012, 3/4 Of U.S. Will Have HDTV
Marketing Daily, Aaron Baar - Friday, January 29, 2010
Nearly two-thirds of all Americans have a high-definition television in their hom ...
- Toyota's Loss Of Rep Is Stuck In 'Drive'
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Research suggests American consumers are starting to doubt that Toyota's quality ...
- Study Finds Convenience Key For Young Diners
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2010
While value remains critical, "Young adults and young families, especially, are press ...
- Driven By Economy, Perceived Value Of Ad Nets Surges: Now Surpasses Major Portals
Online Media Daily, Joe Mandese - Monday, February 1, 2010
The lingering effects of the economic recession, coupled with an expanding supp ...
- Bargain Hunters Start With Newspaper and Magazine Ads
Research Brief, Jack Loechner - Monday, February 1, 2010
According to a recent Adweek Media/ Harris Poll, 23% of adult America ...
- Nearly 1/2 Of Smartphone Users Never Buy An App
Marketing Daily, Aaron Baar - Thursday, January 28, 2010
Meanwhile, more than a third of the survey respondents said they we ...
- Mintel: Credit Card Direct Mail Rises
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
With a 47% increase in direct mail compared to third-quarter 2009, cred ...
- Report: An Ugly Year For Beauty
Marketing Daily, Sarah Mahoney - Thursday, January 28, 2010
The Port Washington, N.Y.-based trade group says there was evidence of so ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- Daily Newspaper Reading (Print or Online) Down to Two in Five
Research Brief, Jack Loechner - Friday, January 29, 2010
Just two in five U.S. adults (43%) say they read a dai ...
- Telemundo: Hispanics Aware Of Census Process
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
As Telemundo counts on this year's census to show growth among t ...
- For Digital Publishers: Ditch the Survey and Embrace the Scientific Beauty of Web Analytics
Online Media Daily, Philip Sawyer - Thursday, January 28, 2010
After 23 years of conducting advertising research, I have reluctantly come ...
- Study: Shopping Habits Are Consistent Across Channels
Online Media Daily, Gavin O'Malley - Wednesday, January 27, 2010
Over the holidays, shoppers in search of deals didn't discriminate between channel ...
- Mom Marketing
Research Brief, Jack Loechner - Thursday, January 28, 2010
According to a Retail Advertising and Marketing Association survey conducted by BIGresearc ...
- In Advance Of 'Apple Day,' Consumers Weigh In
Marketing Daily, Aaron Baar - Tuesday, January 26, 2010
Although no one is quite sure what will come out of Apple ...
- Coupon Use Grows For The First Time In 17 Years
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2010
The change began in the fourth quarter of 2008, as the recessi ...
- Mintel: F&B Launches Dropped Nearly 30% In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 26, 2010
The lingering economic downturn clearly caused smaller companies, which typically introduce ...
- Are C-Stores Stealing Fast-Feeders' Lunch?
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2010
Convenience-store shoppers aren't just pressed for time, they're hungry. And a n ...
- Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day
Research Brief, Jack Loechner - Wednesday, January 27, 2010
According to a new study by the Kaiser Family Foundation, eight-to-eighteen year-ol ...