- Satisfied Insurance Agents Drive The Business
Marketing Daily, - Thursday, February 11, 2010
Insurers whose agents are highly satisfied tend to receive a considerably great ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- eXelate Releases Industry Trend Report Wrapped In Behavioral Data
Online Media Daily, Laurie Sullivan - Thursday, February 11, 2010
Marketers at Apple and Google only need to whisper the faint sig ...
- Nielsen: Video Audience Up 5% In 2009
Online Media Daily, Mark Walsh - Thursday, February 11, 2010
The online video audience grew 5.2% last year from 137.4 million uniq ...
- 2010 Customer Brand Loyalty Index Winners
Research Brief, Jack Loechner - Friday, February 12, 2010
In order to differentiate brands and show correlation to sales, Brand Key ...
- MIT Media Lab Receives $200,000 In Funding From AOL Ventures
Online Media Daily, Gavin O'Malley - Wednesday, February 10, 2010
Hoping to have a hand in the next big digital discovery, A ...
- Marketing Firm Launches High-Tech Lab Complete With 'Candy Wall'
Online Media Daily, Mark Walsh - Wednesday, February 10, 2010
Picture a 2,100-square-foot facility, providing observers with seven different hidden camera angle ...
- Diary to PPM Radio Market Measurement Creates Share Anomalies
Research Brief, Jack Loechner - Thursday, February 11, 2010
According to a recent study by Research Director Inc. and Inside Radi ...
- Google Android Kickin' Butt, Takin' Names
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 10, 2010
Google's Android platform is showing huge gains in U.S. mobile market shar ...
- Study: Twitter Alive & Well
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 10, 2010
Flying in the face of mounting speculation over Twitter's slowing growth, n ...
- Facebook, Victoria's Secret Big With Online Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, February 9, 2010
"What surprised us most was how many customers say they really want ...
- Tech Firms Lead In Media Value Measure
Marketing Daily, Aaron Baar - Tuesday, February 9, 2010
General Sentiment's Media Value report is composed of brand chatter that ...
- Digital Shift in Marketing Budgets
Research Brief, Jack Loechner - Wednesday, February 10, 2010
According to a recent Econsultancy survey, conducted in association with ExactTarget ...
- Study: Times Readers Spread The Awe
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 9, 2010
People -- or, at least, readers of NYTimes.com -- prefer emailing articl ...
- Mintel Predicts Banking Changes
Marketing Daily, - Monday, February 8, 2010
Chicago-based Mintel Comperemedia is forecasting five major changes for banks in 201 ...
- Private-Label Growth Outpacing Brands
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2010
"Wine is a highly fragmented category, and we believe that in ma ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- Confidence Lacking In Use of Online Personalization Tools
Research Brief, Jack Loechner - Tuesday, February 9, 2010
According to a new Coremetrics study, "The Face of the New Marketer ...
- Digital Rites Management
The Social Graf, Erik Sass - Tuesday, February 9, 2010
For some the phrase "rites of passage" summons up images of indigeno ...
- As Social Media Grows, Consumers Trust Their Friends Less
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
The number of people who view their friends and peers as credib ...
- Study: Consumers Left Cold By iPad
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Despite working industry followers into a ravenous frenzy, Apple's iPad unveiling fail ...
- Obit: Former NBC Research Chief Rubens, Dead At 82
MediaDailyNews, - Monday, February 8, 2010
Bill Rubens, who oversaw research at NBC during some of the peaco ...
- My Epitaph
MediaDailyNews, Joe Mandese - Friday, February 5, 2010
Worry not. I am still here. Writing columns. The occasional eulogy. ...
- African-Americans Major Influence in Tech, Media and Buying Power
Research Brief, Jack Loechner - Monday, February 8, 2010
According to a comprehensive BET survey of the African-American community recently release ...
- NPD: Restaurant Unit Counts Down Slightly
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Looking more closely at unit count trends, the fall '09 ReCount da ...
- Top Information Technology Predictions
Research Brief, Jack Loechner - Friday, February 5, 2010
Gartner continues to investigate the changing balance of power from across i ...
- Accenture: Media Hunts For Viable Biz Model
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
It's not just newspapers struggling to find their way in the digit ...
- Toyota Bouncing Back: Edmunds.com
Marketing Daily, - Wednesday, February 3, 2010
Edmunds.com says Toyota is already on the road to recovering from i ...
- Little Trust In Text, But Donations Add Up
MoBlog, Mark Walsh - Thursday, February 4, 2010
The Haitian relief effort has attracted a well-document outpouring of donations v ...