Bill Rubens, who oversaw research at NBC during some of the peacock network's most colorful years, died Jan. 29. He was 82.
Rubens, worked at NBC for more than 35 years, rising to the rank of
vice president in charge of research, and a member of the network's president's council, also served in important roles at several important advertising and media research organizations, including
chairman of the Advertising Research Foundation.
A memorial service will be Wednesday morning at The Theater at Lake Worth Gardens in Lake Worth, Fl.