- Mobile Phones Organize Lives
Research Brief, Jack Loechner - Tuesday, February 23, 2010
According to a new survey recently announced by Ruder Finn, Americans a ...
- Cheesecake Factory Names New President
Marketing Daily, - Friday, February 19, 2010
The Cheesecake Factory Inc. has named Michael E. Jannini as its n ...
- With Growing Financial Power, Black Outlook Is Rosy
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
By 2013, the purchase power of African-Americans will reach $1.2 trillion, meani ...
- Dinner-Out Declines: Economy Not Sole Factor
Marketing Daily, Karlene Lukovitz - Friday, February 19, 2010
In short, even before the recession, adults across age groups were maki ...
- Brown Bagging and Generics Lead Consumer Spending Savings
Research Brief, Jack Loechner - Monday, February 22, 2010
The economy is turning around based on what one hears from economis ...
- Facebook Experiment Has Positive Impact For Bakery Chain
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Wanting to see if social media is all it's cracked up ...
- Tiger Woods' Reputation Hasn't Improved, Firm Reports
Marketing Daily, - Friday, February 19, 2010
More bad news for Tiger Woods, according to The Marketing Arm's ranki ...
- Don't Forget the iPod
MoBlog, Mark Walsh - Friday, February 19, 2010
The iPod shouldn't be thought of by marketers as merely an afterthoug ...
- Digital Consumer Behavior Recap, 2009
Research Brief, Jack Loechner - Friday, February 19, 2010
According to a recent comScore study recaping key trends in the U. ...
- Doritos Most-Watched Online Super Bowl Ad
Marketing Daily, - Wednesday, February 17, 2010
Visible Measures, an independent third-party online video measurement firm, has released resul ...
- Toyota Shores Up Quality Control -- In Time?
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
"One might have guessed Toyota owners would switch their allegiance to oth ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found th ...
- Poor Customer Service Costs Companies $83 Billion Annually
Research Brief, Jack Loechner - Thursday, February 18, 2010
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the co ...
- Neuromarketing Study Prompts Campbell To Change Soup Display
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
Campbell Soup is announcing changes to its condensed soup labels and she ...
- Ally Nabs Top Spot In Financial Services Site Study
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2010
"Ally's top score is a wake-up call to traditional financial services online ...
- Millennial: Mobile Brand Business Soared in 2009
Online Media Daily, - Tuesday, February 16, 2010
Trying to back up the assertion in its 2010 forecast that 20 ...
- Nielsen: Consumers Will Spend Money Online On Certain Content, But News Has Become A 'Commodity'
Online Media Daily, Gavin O'Malley - Tuesday, February 16, 2010
While most consumers prefer their online content free, many are willing ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- iJunkies
The Social Graf, Erik Sass - Wednesday, February 17, 2010
Prepare to be astonished: On average Americans spend 2.7 hours per d ...
- Media Insights Q&A: Ed DeNicola and John Morse
TV Board, Charlene Weisler - Wednesday, February 17, 2010
Ed DeNicola and John Morse are two research veterans who have join ...
- Counterfeit Labels: Good For Luxury Brands?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
Renee Richardson Gosline writes that after more than two years of researchi ...
- Nordstrom, Target Lead In Customer Satisfaction
Marketing Daily, Sarah Mahoney - Tuesday, February 16, 2010
In the derby to please shoppers, stores like Nordstrom and Target contin ...
- Firm: People Use Mobile Web Nearly 3 Hours/Day
Marketing Daily, Karl Greenberg - Monday, February 15, 2010
PR firm Ruder Finn finds that when shopping, men are more like ...
- Credit Card Offers Making Comeback, Study Finds
Marketing Daily, Tanya Gazdik - Monday, February 15, 2010
The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act, as well ...
- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to tren ...
- Sales At Retail Expected Down in February, But Ecommerce Expected Stronger
Research Brief, Jack Loechner - Tuesday, February 16, 2010
According to the February Consumer Reports Index, though consumers spent more th ...
- Body Wash Exceeds The Soap Bar For The First Time
Around the Net In Brand Marketing, Thom Forbes - Monday, February 15, 2010
Body wash outsold bar soap for the first time last year ...
- Where Do Stories Come From?
Research Brief, Jack Loechner - Monday, February 15, 2010
A national survey, conducted by Cision and Don Bates of The Geor ...
- Old People are Fickle, Flighty Social Network Users
The Social Graf, Erik Sass - Monday, February 15, 2010
ComScore's year-end report on the state of the Internet sparked a l ...