- Consumers More Likely to Complain to Peers about Bad Brand Experiences
The Social Graf, Erik Sass - Tuesday, March 15, 2011
Twenty-six percent of American consumers say they are "far more likely" ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- Working Over-65s Making The Big Bucks
Research Brief, Jack Loechner - Monday, March 14, 2011
According to a new study from Scarborough, the 6.2 million American adul ...
- Report: Pet Food Ad Spend Set To Increase
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2011
Acquisitions and capital investments are reshaping the pet food market, which ...
- Around For A Decade, Hybrids Still Befuddle
Marketing Daily, Karl Greenberg - Thursday, March 10, 2011
Although these vehicles won't make or break a car company -- th ...
- Half of Boomerangers Say I Want it Now
Research Brief, Jack Loechner - Friday, March 11, 2011
According to a new study by Luminosity Marketing, almost 2/3 of Boomera ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Mobile Rocks
Research Brief, Jack Loechner - Thursday, March 10, 2011
According to the comScore 2010 Mobile Year in Review report, mobile med ...
- St. Patrick's Day Participation To Rise Sharply
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2011
The survey, conducted by BIGResearch and based on responses from more th ...
- Scarborough: Working Seniors Are Prosperous
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
These "retired for hire" adults, as Scarborough dubs them, also have robu ...
- Study: Bad News Travels Fast
Marketing Daily, - Tuesday, March 8, 2011
One-quarter of U.S. consumers are far more likely to spread the wo ...
- FTC Announces Alcohol Industry Study
Marketing Daily, - Tuesday, March 8, 2011
The Federal Trade Commission plans to launch a study of the alcohol ...
- Internet Fueling Global Ad Expansion
Online Media Daily, - Tuesday, March 8, 2011
Global Internet ad spending is projected to rise 12.7% in 2011, near ...
- 4As: Internet Measurement Still Too Clicky
Online Media Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Texas -- Though the economy is still picking up steam ...
- Small Business Rushes to Social Marketing
Research Brief, Jack Loechner - Wednesday, March 9, 2011
MerchantCircle, the largest online network of local business owners in the natio ...
- On The Rise: Gas Prices, Interest In Small Vehicles
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
In December, just as the economy began showing signs of life, gasoli ...
- Viacom Research Investment Recharges Nets, Shows
MediaDailyNews, David Goetzl - Monday, March 7, 2011
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to resear ...
- Celebs In Ads Bump Awareness; Entertainers Top Jocks
Research Brief, Jack Loechner - Tuesday, March 8, 2011
According to a new analysis from Starch Advertising Research, the use ...
- Report: Gluten-Free Momentum Accelerating
Marketing Daily, Karlene Lukovitz - Friday, March 4, 2011
Sales of gluten-free foods and beverages, once considered specialty items, had ...
- Nielsen Gets A Rating: Analysts Say It's A 'Buy' Due To Market Dominance, Staggered Client Contracts
MediaDailyNews, Joe Mandese - Monday, March 7, 2011
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen C ...
- Interpublic Taps Digital Ad Pioneer Steiger To Run East Coast Media Lab
Online Media Daily, Joe Mandese - Monday, March 7, 2011
In a move signaling plans for a stronger presence in the Ea ...
- Salary, Workload, Opportunity Cause For Job Hopping
Research Brief, Jack Loechner - Monday, March 7, 2011
According to a new MarketTools study, juxtapositioned with Employee Appreciation Day ...
- ROI For Business Travel
Research Brief, Jack Loechner - Friday, March 4, 2011
This new study, Return on Investment Refresh: Travel as a Competitive Advantag ...
- Study: Bank Of America, Chase Top Mortgage Sites
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2011
Having calculators or a few content articles about the home-buying process ...
- Experian Meets Latinum In New Hispanic Market Program
Marketing Daily, - Thursday, March 3, 2011
Experian Marketing Services has inked a deal between its Experian Simmons divisi ...
- JCPenney's Oscar Ads Bomb, Per Ace Metrix
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2011
The combined wasted dollars spent by both JCPenney and Stella Artois indica ...
- Top 10 Most Effective Oscar Ads
Marketing Daily, - Wednesday, March 2, 2011
ProductAd Title 1 BMWCh-Ch-Changes (First aired during Super Bowl) 2 Mercedes- Be ...
- 4% Lift Seen For Breakfast Sales; Healthy Items Key
Marketing Daily, Karlene Lukovitz - Tuesday, March 1, 2011
More than two-thirds (66%) of restaurant diners confirm that they are interest ...
- Play It Again, Sam
Research Brief, Jack Loechner - Wednesday, March 2, 2011
According to revised projections from Magna Global, the number of U.S. hom ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...