- NPD: Calorie Posting Has Small Effects On Orders
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
NPD's assessment is that the calorie-count posting that will be federally requir ...
- Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2011
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipat ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- TV Advertising Most Influential
Research Brief, Jack Loechner - Wednesday, March 23, 2011
According to Deloitte's fifth edition "State of the Media Democracy" survey, 7 ...
- Acxiom Urges Industry To Study Media Options
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Spending more marketing dollars per vehicle than ever and facing an ever-mo ...
- Larger Smartphone Screens Grow Share: NPD
Marketing Daily, Aaron Baar - Monday, March 21, 2011
"Some consumers, given the choice at the same price point, prefer t ...
- Survey: Small-Business Owners Eye Rosier Days
Marketing Daily, Sarah Mahoney - Monday, March 21, 2011
More than half of the small- and mid-sized businesses Office Depot surve ...
- Maximizing The Path To Participation In Clinical Research
Marketing: Health, Neil Weisman - Tuesday, March 22, 2011
or clinical research are one of the primary reasons new drugs a ...
- Consumer Spending And Saving Still Stagnant
Research Brief, Jack Loechner - Tuesday, March 22, 2011
The last few months have produced some cheerful economic news, with stro ...
- The Resurgence Of... Research?
TV Board, Bob DeSena - Tuesday, March 22, 2011
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention th ...
- Study: Social Access Key To Smartphone Happiness
Marketing Daily, Aaron Baar - Friday, March 18, 2011
According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Pow ...
- Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
In what it claims is a major breakthrough in the burgeoning fie ...
- TV Ad Spending Led The Rising Tide Last Year
Research Brief, Jack Loechner - Monday, March 21, 2011
According to a recent report from Kantar Media, total advertising expenditures increas ...
- Lincoln Tops In J.D. Power Dependability Study
Marketing Daily, Karl Greenberg - Thursday, March 17, 2011
For the first time in several years an American auto brand h ...
- US Car Sales Edge Upward; First Time Since 2000
Research Brief, Jack Loechner - Friday, March 18, 2011
According to a recent Mintel study, supported with NADA data, total U. ...
- Finding: Loyalty/Rewards Programs Lacking
Marketing Daily, Aaron Baar - Wednesday, March 16, 2011
"Retailers have an opportunity to build loyalty with their customers," Rob Sewar ...
- ReachMail: Email Marketers Should Focus On Mid-Day
Marketing Daily, - Thursday, March 17, 2011
Marketers strive to schedule email campaigns to appear in inboxes at t ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Laptops Boost Online Video Viewing; More Shows, More Time
Research Brief, Jack Loechner - Thursday, March 17, 2011
According to a recent release by Nielsen, online video usage in t ...
- Four Out of Five Kids Ages Five and Under Are On the Web
The Social Graf, Erik Sass - Thursday, March 17, 2011
No, this is not a joke. Roughly 80% of children five a ...
- Nielsen: Men Take To Stores, Women Head To Couch
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2011
One factor is that men are still facing a slightly higher unemployme ...
- Fast Casuals' Traffic Up; Future Prospects Strong
Marketing Daily, Karlene Lukovitz - Tuesday, March 15, 2011
Fast casuals "have done an excellent job of satisfying their customers' nee ...
- NPD: Boxed Software Sales Increase
Marketing Daily, - Tuesday, March 15, 2011
Despite the ease and convenience of downloading and installing software, the mark ...
- Retailer Follow Up On Negative Reviews Pays Off
Research Brief, Jack Loechner - Wednesday, March 16, 2011
According to The Retail Consumer Report, commissioned by RightNow and conducted onli ...
- Retailer Follow Up On Negative Reviews Pays Off
Research Brief, Jack Loechner - Wednesday, March 16, 2011
According to The Retail Consumer Report, commissioned by RightNow and conducted onli ...
- Scan This: Smartphone Shopping On The Rise
Marketing Daily, Aaron Baar - Monday, March 14, 2011
"As someone who uses [a smartphone for shopping], I'm not surprised ...
- Grooming Products Big Purchase For Hispanic Men
Marketing Daily, - Tuesday, March 15, 2011
Hispanic men not only associate the use of grooming products with person ...
- Correction: Nielsen Will Update 'Extended Screen' Clients At End Of June
MediaDailyNews, - Monday, March 14, 2011
- St. Pat's A Spring Ritual
Research Brief, Jack Loechner - Tuesday, March 15, 2011
According to NRF's 2011 St. Patrick's Day Consumer Intentions and Actions surve ...