- Social Media Access Trumps Salary for Young Workers
The Social Graf, Erik Sass - Friday, November 4, 2011
The ability to freely access social media in the workplace rivals othe ...
- Smartphone Plus Tablet Ownership Boosts Mobile Spending
Research Brief, Jack Loechner - Thursday, November 3, 2011
Recent findings from a survey of U.S. smartphone and tablet owners, ...
- Connected TV Users Clicking Like Crazy on Interactive Ads, Rovi Finds
VidBlog, Daisy Whitney - Thursday, November 3, 2011
Fresh on the heels of Toyota's new media news that it'll ...
- Crispy Beats Chewy In Chocolate Cookie War
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
Cookies light and crispy, or chewy? In the war of chocolate ch ...
- J.D. Power Grafts Auto Data To Media With Kantar Partnership
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
J.D. Power & Associates has signed an agreement with Kantar Media ...
- Remove Barriers To DVA For Advertisers and Planners
Research Brief, Jack Loechner - Wednesday, November 2, 2011
A recent study conducted for Casale Media, by Advertiser Perceptions, found th ...
- Report: Mid-roll Offers Highest Completion Rates for Advertisers
VidBlog, Daisy Whitney - Wednesday, November 2, 2011
It should come as a surprise to just about no one th ...
- Marketing Of Sugary Drinks To Kids, Teens Still Going Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
The Rudd Center for Food Policy and Obesity at Yale University h ...
- Everyday Savers: Not Extreme, But 'Forever Frugal'
Marketing Daily, Sarah Mahoney - Tuesday, November 1, 2011
While extreme couponing may be more of a reality-TV event than realit ...
- Dynamic New Model Needed To Optimize Ad Role In Social Media
Research Brief, Jack Loechner - Tuesday, November 1, 2011
According to new Booz & Company research, "Campaigns to Capabilities: Social Med ...
- A-B Chooses Starcom For Media Assist
Raw, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, select ...