- The Power of Radio
Research Brief, Jack Loechner - Tuesday, November 15, 2011
According to a study by Ipsos OTX MediaCT in partnership with Ka ...
- Your Brand's Facebook Page is Hungry; Feed it Video
VidBlog, Daisy Whitney - Tuesday, November 15, 2011
Online video, branding and social media have become inextricably linked. Facebook a ...
- Retailers Committed To Search, Email, SEO In '12
Marketing Daily, Sarah Mahoney - Friday, November 11, 2011
The survey of 110 leading retailers, done by the E-tailing Group a ...
- Banks Can Establish Loyalty Online
Marketing Daily, Tanya Gazdik - Saturday, November 12, 2011
One way banks can improve their relationships with customers in strained financi ...
- Brian Wieser Returns To Wall Street
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
After eight Years as one of the leading economic thinkers on Madis ...
- To Catch A Young Voter: Friend 'em
Research Brief, Jack Loechner - Monday, November 14, 2011
According to a new study from Scarborough Research, Young Voters (American adul ...
- Upscale Consumers Set To Spend
TVBlog, David Goetzl - Monday, November 14, 2011
Networks able to demonstrate an upscale audience would appear to be ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Online Media Daily, Joe Mandese - Friday, November 11, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Weekly Sweeps... Snippets For Your VFOGI
Research Brief, Jack Loechner - Friday, November 11, 2011
1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health ...
- For Hispanics, Dining Out Is A Family/Group Affair
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2011
Hispanic restaurant consumers report that they would patronize restaurants more often ...
- Toyota Heading Back Up In ALG Perceived Quality Study
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
Toyota's perceived quality score rose more than 2% over the last s ...
- MetrixLab Acquires CRM Metrix
Online Media Daily, Fern Siegel - Wednesday, November 9, 2011
MetrixLab, a global provider of online consumer research services, has acquired C ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Raw, Joe Mandese - Thursday, November 10, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Count On Mom Bloggers For Social and Environmental Support, And Votes
Research Brief, Jack Loechner - Thursday, November 10, 2011
According to a new study from Scarborough Research, Mom Bloggers' social a ...
- What If, Call Me Crazy Here, We Paired Completion Rates With Brand Awareness?
VidBlog, Daisy Whitney - Thursday, November 10, 2011
Remember that time we talked about the challenges in measuring ROI ...
- Gen Y Giving, Using More Electronics This Year
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2011
American Express reports that the average consumer will spend $831 on gif ...
- African-Americans Are Hybrid Vehicle Opportunity
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Research firm Mintel says 12.5% of African-Americans own a hybrid or electr ...
- Surprise! Men Are Social Shoppers
Research Brief, Jack Loechner - Wednesday, November 9, 2011
Performics unveiled its 2011 Social Shopping Study, conducted by ROI Research, whi ...
- Forty Billion Videos but How Do I Find One I Want to Watch?
VidBlog, Daisy Whitney - Wednesday, November 9, 2011
With Americans watching upwards of 40 billion videos online each month a ...
- Kohl's, Nordstrom, Macy's Tops For Fashion
Marketing Daily, Sarah Mahoney - Monday, November 7, 2011
When it comes to shopping for clothes, consumers get what they wa ...
- Google Most Effective TV Advertiser Among Web Brands
Raw, Joe Mandese - Tuesday, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertisi ...
- Tablet News Readers Significant, But Only a Harbinger...
Research Brief, Jack Loechner - Tuesday, November 8, 2011
According to a study conducted by the Pew Research Center's Project f ...
- Americans Have Fewer Confidantes
The Social Graf, Erik Sass - Tuesday, November 8, 2011
Here's an interesting bit of context for the discussion about online "friends ...
- AMC Bases Currency On Single Multi-Platform Rating
TVBlog, David Goetzl - Tuesday, November 8, 2011
Looking to capitalize on a new opportunity in multi-platform sales, AMC ...
- Mobile Powering More Holiday Shopping 'Trips'
Marketing Daily, Aaron Baar - Saturday, November 5, 2011
The space between Black Friday and Cyber Monday is closing, as mo ...
- VOC Going To Waste
Research Brief, Jack Loechner - Monday, November 7, 2011
A new study by MarketTools, Inc., shows that, although 34% of t ...
- Want Brand Love on Social? Offer Discounts
Marketing Daily, Karlene Lukovitz - Thursday, November 3, 2011
The top reason for following or liking a brand, company or celebri ...
- Local Businesses Need To Do More HD Advertising
Marketing Daily, Karl Greenberg - Thursday, November 3, 2011
Regional high-definition advertising by auto dealers and retailers lags. A new repo ...
- IAB, MRC Unveil Verification Guidelines, Seek Public Comment
Online Media Daily, Joe Mandese - Friday, November 4, 2011
The Interactive Advertising Bureau Thursday released a set of proposed industry guidelin ...
- Consumers Willing To Share Data, But At A Price
Research Brief, Jack Loechner - Friday, November 4, 2011
According to a new study by McCan Truth Central, consumers are concern ...