- Localize to Optimize
Research Brief, Jack Loechner - Tuesday, November 22, 2011
A new study from the CMA Council, "Localize to Optimize Sales Chann ...
- IPad Rules The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Far more people are using the iPad than any other tablet devic ...
- Microsoft Opens R&D In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 21, 2011
Microsoft will build a new research and development center in Beijing, accordi ...
- A Boomer State Of Mind
Engage:Boomers, Nancy Shonka Padberg - Monday, November 21, 2011
A Baby Boomer's state of mind includes, "I am youth-oriented, physically acti ...
- Q&A: Shoppers Back Away From Private Labels
Marketing Daily, Sarah Mahoney - Friday, November 18, 2011
As consumers continue to intensify certain types of deal-seeking behaviors, such ...
- Hospitality Loyalty Program Membership Grows
Marketing Daily, Tanya Gazdik - Friday, November 18, 2011
The share of hospitality loyalty program members increased by 13% versus o ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- How Green Is My Restaurant?
Research Brief, Jack Loechner - Monday, November 21, 2011
According to a recent Mintel report, consumers want and need to e ...
- Police Find Social Media Improves Community Relations
The Social Graf, Erik Sass - Monday, November 21, 2011
Law enforcement organizations in the U.S. and abroad have embraced social med ...
- Packaged Goods Brands Rethink Holiday Campaigns
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
More than half of the respondents to a survey released this we ...
- Herman Cain: Good And Bad News for Pizza Chain?
Marketing Daily, Karlene Lukovitz - Thursday, November 17, 2011
While it's been 15 years since Herman Cain was the CEO ...
- Kids, Like Adults, Love Apple
Marketing Daily, Aaron Baar - Thursday, November 17, 2011
According to a survey conducted by Nielsen, Apple's iPad, iPod Touch a ...
- P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-call ...
- Digital-Only Readers Make Up 11% Of Magazine Audience
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
GfK MRI just released the results of its first magazine audience surv ...
- Bifurcation: Consumer Confidence Down; Affluent Households Spending
Research Brief, Jack Loechner - Friday, November 18, 2011
According to third quarter global online consumer confidence findings from Nielsen, consume ...
- 59% Of Boomer Moms Pay For Their Adult Child's Cell Phone -- And That's Not All
Engage:Boomers, Stephen Reily - Thursday, November 17, 2011
For many years, marketers have treated Moms as increasingly irrelevant as the ...
- Speedy Santas: Half Of Us Are Already Shopping
Marketing Daily, Sarah Mahoney - Wednesday, November 16, 2011
Retailers' efforts to woo early-bird holiday shoppers are paying off, according ...
- Online Holiday Shopping Holding Steady
Marketing Daily, Karl Greenberg - Wednesday, November 16, 2011
The Shoppers Trend Report (STR), which identifies retail purchase patterns and consum ...
- Holiday Sales: Consumer Strategies
Marketing Daily, Robert Passikoff - Thursday, November 17, 2011
Retailers will have to provide even greater value this holiday season ...
- 70% of Online Video Ad Viewers Visit Site or Buy
Research Brief, Jack Loechner - Thursday, November 17, 2011
According to a Burst Media survey of online U.S. adults aged ...
- Shoppers Aren't Bored By Shopping
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 16, 2011
Most food shoppers aren't in a huge hurry to get in a ...
- Affluents Are Heavy Social Networkers, Both Online And Offline
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, November 16, 2011
We are often asked what role social networking plays in the liv ...
- Cell Phone To Point Of Near-Global Ubiquity
Marketing Daily, Aaron Baar - Tuesday, November 15, 2011
According to a new nine-country study by SSI, about 95% of t ...
- Print Goes Mobile
Research Brief, Jack Loechner - Wednesday, November 16, 2011
According to a survey published by the Audit Bureau of Circulations. 8 ...
- Hill's Pet Nutrition Garners Satisfied Customers
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
Overall, pet food buyers are not satisfied with their purchases, according ...
- NPD: Smartphone Prices Are Dropping
Marketing Daily, Aaron Baar - Monday, November 14, 2011
"There's money being left on the table," Rubin tells Marketing Daily. "Retaile ...
- JetBlue Tool Encourages Vaca Days
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
JetBlue Airways is introducing a Facebook app to help make it easi ...
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- Survival Of The Viral-est: Web Shrink Channels Darwin To Model Video Success
Raw, Joe Mandese - Tuesday, November 15, 2011
An Australian scientist claims to have cracked the code of viral vid ...
- NBCU Taps Nielsen's Gibs As Digital Research Czar
Raw, Joe Mandese - Tuesday, November 15, 2011
Jonathan Gibs, the top online media researcher and analyst at Nielsen, h ...