- Brand Electrodes?
Online Media Daily, George Simpson - Friday, February 3, 2012
By implanting electrodes directly into a part of participants' brains, scientists ...
- Ask, And You Shall Receive
Research Brief, Jack Loechner - Friday, February 3, 2012
A new survey from Cint shows that 62% of those surveyed sa ...
- Interactive Video Advertising Getting Better Results
Research Brief, Jack Loechner - Thursday, February 2, 2012
According to the findings of the recent PointRoll Video Benchmark Study, 7 ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Valentine's Day Spend Expected To Break Records
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
A new study from the National Retail Federation reports that people pl ...
- 77% Of CMOs Unsure Where To Reach Consumer
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
While managing platforms is problematic, managing people isn't easy, either, with 2 ...
- Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2012
A number of disparate, ad-hoc efforts to overcome some key obstacles th ...
- MRC Pulls Accreditation From Five Portable People Meter Markets, Arbitron Says It Will Fix Problems
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2012
Industry ratings watchdog the Media Rating Council has withdrawn accreditation for Arbitron ...
- Advertising To Millennials
Research Brief, Jack Loechner - Wednesday, February 1, 2012
According to a recently released whitepaper from comScore, the Millennial generation ...
- How Amazon Co. Quidsi A/B Tests Multiple Variables
SearchBlog, Laurie Sullivan - Wednesday, February 1, 2012
Ask questions and get quick answers on what consumers value more. That ...