- Midscale Restaurant Goers Want Speed and Value
Research Brief, Jack Loechner - Friday, February 10, 2012
According to a recent Mintel foodservice study, 80% of family restaurant-goers w ...
- Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Doritos' "Sling Baby" ad earned the "rare distinction" of being both t ...
- For Loyalty, Major League Gaming Must Be Social
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- In Loyalty, Hyundai Leads, Domestics Rise
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Top Loyalty Engagement Brands In Entertainment
Marketing Daily, The Editor - Thursday, February 9, 2012
Today, subscribers will be getting Marketing:Entertainment. Here are the top brands ...
- Top Loyalty Engagement Brands For Teens
Marketing Daily, The Editor - Thursday, February 9, 2012
Today, subscribers will be getting Engage:Teens. Here are the top brands ...
- Social Marketing Drives Higher Value, Revs
Online Media Daily, Gavin O'Malley - Thursday, February 9, 2012
Do premium display advertising and social marketing drive product sales, media subscriptio ...
- 4.6 Billion Dollars Saved By Consumers With Coupons
Research Brief, Jack Loechner - Thursday, February 9, 2012
According to the 2012 NCH Coupon Facts for the U.S. CPG coup ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a general ...
- Wendy's Leads Value Scores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
While many quick-service restaurants touted price in January TV ads, not a ...
- For Abercrombie & Fitch, Buzz + Value = Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Top Loyalty Engagement Brands In Affluence
Marketing Daily, The Editor - Wednesday, February 8, 2012
Today, subscribers will be getting Engage:Affluent. Here are the top brands ...
- Top Loyalty Engagement Brands For Moms
Marketing Daily, The Editor - Wednesday, February 8, 2012
Today, subscribers will be getting Engage:Moms. Here are the top brands ...
- The Power To Read Emotions
MediaDailyNews, Mike Bloxham - Wednesday, February 8, 2012
BBC is trying to create a method of navigating its vast archiv ...
- Brand Websites Create Retail Store Buyers
Research Brief, Jack Loechner - Wednesday, February 8, 2012
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for bra ...
- The Real Game Begins: Ad Metrics
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
In TiVo's Top 10 list of most-viewed Super Bowl ads, based ...
- Design, Connectivity Are Reasons Apple Reigns
Marketing Daily, Aaron Baar - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- VW's Slimmed-Down Pooch Steals The Game
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
Doritos' murderous Great Dane came in second, followed by Bud Light's Resc ...
- Top Loyalty Engagement Brands In CRM
Marketing Daily, The Editor - Tuesday, February 7, 2012
Today, subscribers will be getting Marketing Tools:CRM. Here are the top bran ...
- Top Loyalty Engagement Brands In Health
Marketing Daily, The Editor - Tuesday, February 7, 2012
Today, subscribers will be getting Marketing:Health. Here are the top brands ...
- Top Loyalty Engagement Brands In Sports
Marketing Daily, The Editor - Tuesday, February 7, 2012
Today, subscribers will be getting Marketing:Sports. Here are the top brands ...
- Mobile & Social Media Revenue Accelerating At 30%
Research Brief, Jack Loechner - Tuesday, February 7, 2012
According to new data from PQ Media, total U.S. mobile & soci ...
- NPD To Receive, Analyze Walmart POS Info
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Here's a business symbiosis that could be modeled on the shark/pilot-fish relationshi ...
- Brand Experience, Values Increasingly Drive Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- National Restaurant Association Projects 3.5% Growth in 2012
Marketing Daily, Karlene Lukovitz - Friday, February 3, 2012
Restaurant operators who understand and leverage consumer trends, and offer the rig ...
- Experience: Audi Tops Super Bowl Relevance
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
As the baseline is 100, Volkswagen, for example, has a SBAR sco ...
- Internet Growth, e-Commerce Expands Globally
Online Media Daily, Steve McClellan - Monday, February 6, 2012
Interest in Facebook's pending IPO is huge -- and for good reaso ...
- Tablets Attract Magazine Readers
Research Brief, Jack Loechner - Monday, February 6, 2012
New research from GfK MRI's iPanel, composed exclusively of Tablet and eRead ...
- Celebrity Ads Get Big Views Online
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
There are not only a record number of advertisers showing their Sup ...
- Wireless Customer Service Gets A Workout
Marketing Daily, Aaron Baar - Thursday, February 2, 2012
According to J.D. Power and Associates' semi-annual 2012 Wireless Customer Care Performan ...