- Consumers Opt For 'Extra' Over Discounts
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 6, 2012
Consumers much prefer getting something for free than getting something for les ...
- Consumers Opt For 'Extra' Over Discounts
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 6, 2012
Consumers much prefer getting something for free than getting something for les ...
- Most Use Tablets To Read Email, News, Weather
Around the Net In OMD Europe, Nina Lentini - Friday, July 6, 2012
According to a new survey by Gartner Inc., people have quickly beg ...
- Retailers Need to "Tech-Up"
Research Brief, Jack Loechner - Friday, July 6, 2012
75% of US retailers believe that developing a more engaging in-store custom ...
- Q2's Best TV Ads: CPGs, Restaurants Dominate
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
CPGs and restaurants had six of the top-10 best-performing TV ad spo ...
- AICPA: Brand Value Often Unmeasured
Marketing Daily, Aaron Baar - Tuesday, July 3, 2012
According to a survey of nearly 300 CEOs by the American Institu ...
- Promote Off Own Air To Drive TV Viewership
Research Brief, Jack Loechner - Thursday, July 5, 2012
According to new research from Nielsen, promotion does drive TV viewership. Evaluati ...
- Group M Foresees TV, Press Revenue Slump
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 3, 2012
Despite any windfalls generated by Euro 2012 and the London Olympics, S ...
- Portrait Of A Tablet User
Research Brief, Jack Loechner - Wednesday, July 4, 2012
According to a new study by the OPA and Frank Magid Associate ...
- Study: Grocers Regaining Dominance
Marketing Daily, Sarah Mahoney - Monday, July 2, 2012
In its just-released annual ranking of the biggest retailers, STORES Magazine repor ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- eCommerce Customer Lifetime Value
Research Brief, Jack Loechner - Monday, July 2, 2012
Customer lifetime value is an important metric for every business, but ...