- MMA Secures $1 Million For Research
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 17, 2012
The Mobile Marketing Association (MMA) has secured more than $1 million ...
- Customer Satisfaction: Facebook Fizzles, Fox Rocks
Marketing Daily, Sarah Mahoney - Tuesday, July 17, 2012
This year's American Customer Satisfaction Index (ACSI) E-Business Report is just ou ...
- GroupM Taps Monteleone As Research Head
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
WPP innovations unit GroupM Next has hired Patrick Monteleone to the n ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Facebook Customer Satisfaction Sinks (Again)
The Social Graf, Erik Sass - Tuesday, July 17, 2012
For all its huge popularity, Facebook doesn't seem to be particularly well-lik ...
- Mobile Spend To Increase Elevenfold In Europe
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Mobile spending in western Europe is set to increase elevenfold to EUR19 ...
- Buzz Leaders, Improvers Keep Things Positive
Marketing Daily, Aaron Baar - Sunday, July 15, 2012
The mix of brands is indicative of how to remain venerable aft ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- Social Media and Eldercare: "I've Fallen, and the Post Is Up!"
The Social Graf, Erik Sass - Tuesday, July 17, 2012
With more seniors jumping (or gradually wading) into social media, European researche ...
- Millennials Take Calculated Risks, But Still Engage In Risky Behavior
Engage:Millennials, Emily Anatole - Friday, July 13, 2012
Millennials aren't rebels. In general, they don't partake in nearly as ma ...
- Leo Burnett Mixes Metaphors To Improve Its Mix
MediaDailyNews, Joe Mandese - Thursday, July 12, 2012
Publicis' Leo Burnett USA unit unveiled a new research system based ...
- B2B Sales Pros Not Satisfied With Content in Campaigns
Research Brief, Jack Loechner - Friday, July 13, 2012
According to a survey from Corporate Visions, 80% of B2B marketing a ...
- Social Media Is Transforming Business, Inside and Out
The Social Graf, Erik Sass - Friday, July 13, 2012
Social media is transitioning from a tool used by companies for ...
- Retailers Are Biggest Spenders In Social Media
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
Retailers more than any other industry are making strong investments in soci ...
- Social Media Changes Behaviour -- For The Worse
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 11, 2012
A study by Anxiety UK reveals that the use of technology a ...
- 4 Of 5 Spanish Smartphones Are Android
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 11, 2012
The latest data from Kantar Worldpanel ComTech shows that for the fir ...
- Adidas Wins Euro 2012
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
Adidas is the real winner of Euro 2012. YouGov BrandIndex says ...
- Get Ready For Retail 'Showrooming'
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
According to a survey conducted by Capgemini of 16,000 shoppers around t ...
- Leveraging Social Platforms
Research Brief, Jack Loechner - Thursday, July 12, 2012
According to Burst Media, with 2012 social media spending at an estimat ...
- ROI Is Top Concern for Marketing Execs
The Social Graf, Erik Sass - Thursday, July 12, 2012
The inability to measure return on investment is the biggest problem faci ...
- Our Parents Earned Less, Did Better
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 11, 2012
The overwhelming majority of American adults still make more money than the ...
- Millennials Driving Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2012
Millennials are already driving key trends in the alcoholic beverages sector, a ...
- Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way Brands Advertise
Online Media Daily, Joe Mandese - Wednesday, July 11, 2012
In a shift from its historic role of simply researching and analyzi ...
- Some Do Most Browsing Only on Cell Phone
Research Brief, Jack Loechner - Wednesday, July 11, 2012
According to Pew Research, 17% of cell phone owners do most ...
- IAB: UK No. 1 In Online Media Consumption
Around the Net In OMD Europe, Nina Lentini - Monday, July 9, 2012
Eighty-one percent of UK adults are now online compared to a Europe ...
- Small Study: Social Media Makes Life Worse
Around the Net In OMD Europe, Nina Lentini - Monday, July 9, 2012
Social media may do more harm than good when it comes ...
- Edmunds.com Launches First-Ever Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The point of the new integrated campaign for the Santa Monica, Calif.-bas ...
- Social Networks and Blogs Provide Excellent Research Platform
Research Brief, Jack Loechner - Tuesday, July 10, 2012
According to NMIncites, social networks and blogs In the U.S reach near ...
- Mercedes-Benz Tops In Dealership Experience
Marketing Daily, Karl Greenberg - Friday, July 6, 2012
The Montvale, N.J.-based automaker, which was in the top five of t ...
- HH Income Limiting Factor In Video Subscribers
Research Brief, Jack Loechner - Monday, July 9, 2012
According to Leichtman Research Group (LRG), 87% of households nationwide subscribe ...