- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- How Shoppers Use their Phones in Stores
MobileShopTalk, Chuck Martin - Thursday, November 7, 2013
The oft-repeated saying that people may forget their keys and wallets ...
- Accessing Affluencer's Influence
Research Brief, Jack Loechner - Thursday, November 7, 2013
Affluent Influencers, by having the financial means, attention and authority as we ...
- Season's Greetings From Amazon And Others!!
Engage:Affluent, Bob Shullman - Wednesday, November 6, 2013
Major retailers (e.g., brick-and-mortar retailers, online-only retailers, and those that are omni-channe ...
- Study: QSRs Still Pushing Unhealthy Food To Kids
Marketing Daily, Karlene Lukovitz - Tuesday, November 5, 2013
In 2012, the fast food industry spent $4.6 billion to advertise "most ...
- Apps vs. Mobile Websites & the Consumer Choice
MobileShopTalk, Chuck Martin - Wednesday, November 6, 2013
Consumers may lean to either apps or mobile websites for commerce dependi ...
- Mobile Users Research Purchases From Home
Research Brief, Jack Loechner - Wednesday, November 6, 2013
40% of mobile consumers who are in the market for a n ...
- Insurance Searches On The Rise Via Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 5, 2013
Some 40% of online insurance research time is spent on mobile device ...
- SMG, PulsePoint Group Strike Accord
MAD, Steve McClellan - Tuesday, November 5, 2013
Research firm PulsePoint Group is launching a new social strategy framework a ...
- BDO: CMOs Predict Tepid Holiday; Hot Tech
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
CMOs at the country's leading retailers are expecting a so-so holiday, repor ...
- Getting News On Facebook Is An Incidental Experience
Research Brief, Jack Loechner - Tuesday, November 5, 2013
Most U.S. adults do not go to Facebook seeking news, the onli ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this ye ...
- How To Opt Out From Information Tracking On Bing, Google, Yahoo Search Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 1, 2013
Privacy has become a real concern for most, and this week's repor ...
- Wireless Carriers Struggling With Consumer Expectations
Marketing Daily, Aaron Baar - Friday, November 1, 2013
According to a study from Interakt, more than one-third of wireless custome ...
- How People Shop: Mobile vs. PC
MobileShopTalk, Chuck Martin - Friday, November 1, 2013
It's no secret that mobile is becoming a significant influence at eve ...
- Email Promotion and Delivery To Max Revenue
Research Brief, Jack Loechner - Friday, November 1, 2013
According to new research from Retention Science identifying the types of promotion ...
- Moms With Young Kids More Active on Social Media
The Social Graf, Erik Sass - Friday, November 1, 2013
Moms with children under the age of five are more active ...