- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...
- Naked Ad Executives to Discuss Industry Secrets At Cannes Lions Panel
Mediapsssst, Richard Whitman - Wednesday, May 21, 2014
RPA has released a video in which naked ad execs tout t ...
- Shopping Cart Abandonment and Recovery
Research Brief, Jack Loechner - Thursday, May 22, 2014
According to a recent Whitepaper from Bronto data analysis, all online retaile ...
- Google Replaces Apple As World's Most Valuable Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 21, 2014
Google has taken a bite out of Apple to become the world ...
- Marketing Management Needs Strategy, Insight, Analytics and Innovation
Research Brief, Jack Loechner - Wednesday, May 21, 2014
According to a Spencer Stuart survey of more than 160 senior marketi ...
- SMS & Delivering the Wrong Message
MobileShopTalk, Chuck Martin - Tuesday, May 20, 2014
Consumers may be getting the message but many don't want them. N ...
- Social Exchanges Key To Retargeting Mobile
Research Brief, Jack Loechner - Tuesday, May 20, 2014
According to a new study by Chango with Digiday, among 400 med ...
- Baidu Appoints Ng Chief Scientist, Opens Silicon Valley R&D Lab
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 19, 2014
Baidu has opened a research and development facility in Silicon Valley a ...
- Wireless Customers Stay Out Of Convenience
Marketing Daily, Aaron Baar - Friday, May 16, 2014
Although more than a third of consumers (35%) are concerned about losi ...
- Who Ya Gonna Talk To When Prospecting?
Research Brief, Jack Loechner - Monday, May 19, 2014
According to an infographic and study recently released by LeadJen, a B ...
- Summarizing A Now More Controversial Study of NYT's Digital Challenges
Around the Net in Video, P.J. Bednarski - Friday, May 16, 2014
With the ouster of The Times' executive editor Jill Abramson, there's n ...
- Millennial Latinas Are Optimistic And Tweet About It
Marketing Daily, Karl Greenberg - Thursday, May 15, 2014
Stephen Palacios, executive director, head of intercultural practice at global marketing fi ...
- The Mall Traffic Myth
Marketing Daily, Bill Ketcham - Friday, May 16, 2014
Their assessment of retail traffic is accurate, but the average reader tak ...
- Smartphones Gain The Ear of Cell Phone Users
Research Brief, Jack Loechner - Friday, May 16, 2014
According to a new study by the Consumer Electronics Association, 64% ...
- Thinking Differently About Search, Schema.org Mark-Up Language In The Age Of The Internet Of Things
SearchBlog, Laurie Sullivan - Friday, May 16, 2014
The Internet of Things will require search marketers to think differently abo ...
- Brands Must Rethink Media As Consumers Value Scale Over Consumption
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2014
Small is the new big. Need trumps desire. This change in consum ...
- Oops! Students Getting Annoyed With Mobile Ads, Take It Out On Brands
MoBlog, Steve Smith - Thursday, May 15, 2014
As smartphone use among college students reaches full penetration, the kids a ...
- Print Revenue Highest, But Digital Driving Growth For B-to-Bs
Research Brief, Jack Loechner - Thursday, May 15, 2014
According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted f ...
- Social Media Ad Revs Forecast To Hit $15B By 2018
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 15, 2014
Stateside, social media advertising revenues will grow from $5.1 billion in 20 ...
- What About The Internet Of Things? Inventors, Entrepreneurs Are Optimistic, Pew Says
Around the Net in Video, P.J. Bednarski - Wednesday, May 14, 2014
A new survey of inventors, researchers and entrepreneurs has a pretty optimist ...
- More Talk Than Action On Pay-For-Performance For Agencies
MAD, Larissa Faw - Tuesday, May 13, 2014
According to a new report from the 4As incentive compensation arrangements a ...
- Automakers Ramping Up Geo-Located Ads
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
If any retail category should go heavy on geo-fenced mobile ads ...
- Fast Casuals' Growth Streak Continues
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
Fast-casual restaurants saw impressive 11% sales growth in 2013, with the fi ...
- Mobile Commerce Spending Up 23%
MobileShopTalk, Chuck Martin - Wednesday, May 14, 2014
The numbers highlighting the growth of mobile commerce just keep coming i ...
- Internet Of Things To Be All Around Us In 2025
MoBlog, Mark Walsh - Wednesday, May 14, 2014
The Pew Research Center weighs in today with a new report ...
- Big Data Helping Midmarket Companies With Critical Decisions
Research Brief, Jack Loechner - Wednesday, May 14, 2014
According to a global survey of midmarket executives by Dell Software, wi ...
- Nielsen Says TV Still Leading In Viewership, Ad Spend
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
And while it's on the rise, video viewing on a multimedia devi ...
- M-Commerce To Be Majority Of E-Commerce By '18
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Devices are driving online sales, with consumers' myriad "mobile moments" a k ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Mobile Commerce & Life Around the Transaction
MobileShopTalk, Chuck Martin - Tuesday, May 13, 2014
The migration of online buying to mobile is not only growing b ...