- Existing Customers Spend 2/3 More, Cost 10 Times Less
Research Brief, Jack Loechner - Tuesday, May 13, 2014
A joint study by BIA/Kelsey and Manta found that, for the fir ...
- Millennial Purchase Behavior Demands Loyalty
SearchBlog, Laurie Sullivan - Tuesday, May 13, 2014
When it comes to fashion brands and retailers, 60% of Millennial wom ...
- Amy Poehler Propels New Bounce at Old Navy
Marketing Daily, Sarah Mahoney - Friday, May 9, 2014
Between the arrival of warmer spring weather and a later-than-usual Easter, retaile ...
- Moms Are Decision Makers - Tough News For Midsize Cars
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Ninety percent of moms surveyed in the study want the negotiation ...
- Mother's Day Mobile Shoppers: Little Room for Error
MobileShopTalk, Chuck Martin - Monday, May 12, 2014
Not all customers expect smooth sailing throughout the mobile shopping process. Consume ...
- Consumers Reading Blogs From Favorite Brands
Research Brief, Jack Loechner - Monday, May 12, 2014
According to a new survey, fielded by TNS and developed by ...
- Mobile Shoppers: 25 Minutes in Store, Fewer Come Back
MobileShopTalk, Chuck Martin - Friday, May 9, 2014
Most mobile shoppers are spending more time in stores but not ...
- Digital Content in Newspapers Reaches 161 Million Adults
Research Brief, Jack Loechner - Friday, May 9, 2014
According to NAA VP Jim Conaghan, supported with comScore data, the audien ...
- Instagram's Killer App: Drug Dealing
The Social Graf, Erik Sass - Friday, May 9, 2014
While legitimate marketers are scratching their heads about how to use Instagr ...
- A New Blueprint From Omnicom's Beanstalk
MAD, Steve McClellan - Wednesday, May 7, 2014
The branding firm, part of Omnicom's Diversified Agency Services, is launching ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- Dove Top Brand In BrandIndex's Pre-Mother's DayTally
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Dove came out at number one, followed by Johnson & Johnson, M&M ...
- More Tablets Mean Less Satisfaction
Marketing Daily, Aaron Baar - Wednesday, May 7, 2014
"Most of the [first-round of] tablets were high-end or at least high-price ...
- The Struggle: Too Much Information, Too Many Solutions
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Those challenges are that much more pronounced in mid-size companies, which m ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- Only Time Prevents More Reading
Research Brief, Jack Loechner - Thursday, May 8, 2014
According to the results of The Harris Poll adults surveyed online betwe ...
- For Marketing Planning 50 Years Out
Research Brief, Jack Loechner - Wednesday, May 7, 2014
According to a new national survey by the Pew Research Center a ...
- The Better Mobile Conversion Search Strategy: App vs. Web Site
SearchBlog, Laurie Sullivan - Wednesday, May 7, 2014
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measureme ...
- More Than Half Of Local Searches End In Purchase
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 6, 2014
Thinking of physical addresses similar to digital addresses will help marketing departmen ...
- Inward Mobility: I Tap, Therefore I Am
Data and Targeting Insider, Steve Smith - Thursday, May 8, 2014
Ok, we get it. Cell phones are so important to us n ...
- China Joins ZO's Roster Of World's Biggest Media Companies
MAD, Larissa Faw - Monday, May 5, 2014
Both CCTV and Baidu made the list for the first time. Goog ...
- BMW, Lexus Lead In Luxury Auto Consideration
Marketing Daily, Karl Greenberg - Monday, May 5, 2014
YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top thr ...
- Smartphone Shopping & the Move Away from Desktop
MobileShopTalk, Chuck Martin - Tuesday, May 6, 2014
The annual growth of mobile commerce continues as shopping activities migrate fr ...
- Websites Are Meant To Be Seen...
Research Brief, Jack Loechner - Tuesday, May 6, 2014
According to the results of a recent survey conducted by Ascend2, " ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Connectivity Driving CE Purchases
Marketing Daily, Aaron Baar - Friday, May 2, 2014
Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray player ...
- Name Brands? Consumers Like 'Em Less Than Ever
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Deloitte has just released its latest peek into America's pantry, and wh ...
- Digital Coupons & the Move to Mobile
MobileShopTalk, Chuck Martin - Monday, May 5, 2014
Digital coupons are moving to mobile in a big way. This yea ...
- Marketers Anticipate Spending More on Digital Than Traditional
Research Brief, Jack Loechner - Monday, May 5, 2014
According to a survey from ThinkVine, more than half of marketing executiv ...
- Peeling Back Local Paid-Search Forecasts To Analyze What Goes Into The Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 5, 2014
Borrell Associates released a bold forecast early last week at the MediaPo ...