- Consumers Question Credit Card Safety
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2015
Many consumers believe new credit cards being issued by banks don't ...
- Millennials Keep Cable For Video On PCs & Laptops
Research Brief, Jack Loechner - Wednesday, September 23, 2015
An Evercore ISI Group study of 866 millennial men and women show ...
- Millennials Dislike In-App Advertising But Consider Re-Targeting As Relevant
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
A study by marketing firms, Moz and Fractl into how different for ...
- Three In Four Marketers Wrong In Thinking Awareness Means Effectiveness, Study Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Some 76% of marketers are using the wrong measurements to track a ...
- Email; Value Proposition, Engage, Sold!
Research Brief, Jack Loechner - Tuesday, September 22, 2015
A new IBM study shows that the more consumers feel satisfied wi ...
- Google Research Paper Suggests Sharing ISP Network Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 21, 2015
Google recently submitted a paper to a workshop organized by the Intern ...
- 96% Challenged by IoT Projects, 42% Targeting Consumers
Connected Thinking, Chuck Martin - Monday, September 21, 2015
Projects around the Internet of Things are getting underway but just abo ...
- So Long Ragtop; Hello Soccer Mom
Research Brief, Jack Loechner - Monday, September 21, 2015
North America has always led the global convertible market, but hit ...
- Mom And Dad Chose Mobile For Back-To-School Shopping
Research Brief, Jack Loechner - Friday, September 18, 2015
According to the new IBM Digital Analytics Benchmark, based on traffic a ...
- Programmatic Frustrating Publishers
Research Brief, Jack Loechner - Thursday, September 17, 2015
According to Technorati's "State Of The Industry: The State Of Programmatic Partnership ...
- The Search Position: First Isn't Always Best
SearchBlog, Laurie Sullivan - Thursday, September 17, 2015
Images in search engine query results will teach marketers to change the ...
- Digital Ad Spend To Buck Trend Of Slowing Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
New research undertaken by eMarketer suggests that global ad spending is s ...
- Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping Map
MobileShopTalk, Chuck Martin - Tuesday, September 15, 2015
As more shoppers turn to their phones while in stores, they're becomi ...
- See Yourself As Others See You... Millennials Don't
Research Brief, Jack Loechner - Wednesday, September 16, 2015
Despite the size and influence of the Millennial generation, however, most ...
- Ooyala's Q2 Report: Video World Order Evolves
VidBlog, P.J. Bednarski - Wednesday, September 16, 2015
Nearly half of all video plays in Q2 were on mobile device ...
- Digital Media Advertising Rules; Earmarked Co-Op Programs Unused
Research Brief, Jack Loechner - Tuesday, September 15, 2015
According to a new white paper by Borrell Associates in collaboration wi ...
- How To Minimize Regret
Email Insider, David Baker - Monday, September 14, 2015
The term "minimizing regret" in scientific circles can be defined as usi ...
- Better VOD Services Can Help TV Channel Growth
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2015
Nearly 31% of pay TV executives -- channels and operators -- belie ...
- Holiday Themes Max Revenue During 4th Quarter
Research Brief, Jack Loechner - Friday, September 11, 2015
According to Yesmail Interactive, the fourth quarter of the year not on ...
- Brands Looking To Bring Functions In-House
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Brands are planning to take more capabilities in-house, according to a surve ...
- Lush Takes Top Spot For Customer Experience
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Cosmetics brand Lush has replaced First Direct as the best brand f ...
- Visual Is A Critical Piece Of Storytelling
Research Brief, Jack Loechner - Thursday, September 10, 2015
Marketers believe visual assets, including photography, illustrations, infographics and videos, are co ...
- Mobile Payments: 77% Want Convenience, 38% Rewards
MobileShopTalk, Chuck Martin - Wednesday, September 9, 2015
Mobile shoppers are drawn to deals but for mobile payments, they wa ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...
- Women Rule; Well, 85% Anyway
Research Brief, Jack Loechner - Wednesday, September 9, 2015
According to a report from Fona International, prepared by Kit Barmann, wom ...
- Brands Improving On Social Integration, Struggling With Meaningful Metrics
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
A survey of 2,885 marketers at top US brands by CMO Surv ...
- Millennials Have Unique Financial Mindset
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2015
Financial decisions made by Millennials reflect their coming-of-age experiences during the Gre ...
- Messages Are Important; RSVP
Research Brief, Jack Loechner - Tuesday, September 8, 2015
According to the Sprout Social Index, most brands ignore 7 in ...
- "Irrevocable Shift" From TV
VidBlog, P.J. Bednarski - Tuesday, September 8, 2015
Emphatically, Moffett Nathanson Research says, "the changing nature of video consumption ...
- Digital Advertising Racing To #1 By Next Year
Research Brief, Jack Loechner - Monday, September 7, 2015
According to a recent comScore report, digital advertising is expected to beco ...