- Millennials Are Telling Email Marketers To Be Relevant Or Be Ignored
EuroMail, Sean Hargrave - Friday, December 9, 2016
New DMA research shows that Millennials are leading a new trend ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
London Blog, Sean Hargrave - Friday, December 9, 2016
And if so, are they opening up a route for consultants ...
- VR Consumers Need Convincing With Demos
Marketing Daily, Aaron Baar - Thursday, December 8, 2016
According to a market snapshot from Parks Associates, half of consumers w ...
- Digital Transformation Is People and Culture
Research Brief, Jack Loechner - Friday, December 9, 2016
Digital Transformation (DX) is as much about the transformation of how individua ...
- How Mobile Millennials Buy: Banking 74%, App Purchases 53%, Music 51%, Retail 44%
Mobile Insider, Chuck Martin - Thursday, December 8, 2016
U.S. Millennials shop in person because of a sense of immediacy, t ...
- Retailers Juggling More Social Messaging
Research Brief, Jack Loechner - Thursday, December 8, 2016
Retail sales (excluding auto gas and restaurants) between November and December 20 ...
- What's The Research Showing?
Social Media Insider, Thom Forbes - Thursday, December 8, 2016
Here are the findings of some recent studies that assess the impa ...
- UK Shoppers Love Loyalty Cards, But Can't Be Bothered To Shop With Them
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
UK shoppers are more likely than those in almost every other count ...
- Blogging Is A Lifestyle
Research Brief, Jack Loechner - Wednesday, December 7, 2016
1054 bloggers speak to the effort and approach to blogging through questio ...
- How To Get The Most Out Of Mobile Hitting Its Tipping Point
Around the Net In MAD London, Sean Hargrave - Tuesday, December 6, 2016
Research released by the IAB in October confirmed that we have reach ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Cheap Fitness Trackers Outselling Apple Smartwatches
Mobile Marketing Daily, Gavin O'Malley - Monday, December 5, 2016
Who would want a cheap fitness tracker when you can have ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16 ...
- Brands Working With A Third Fewer Ad-Serving Companies
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
The average number of ad-serving companies working with global brands has dropp ...
- Brexit Will Weaken UK Ad Spend, Zenith Says
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
Brexit will further weaken a slowdown in UK ad spend in t ...
- Wanna Reach Millennials? Get Emailing (Just Do The Math)
EuroMail, Sean Hargrave - Monday, December 5, 2016
It's their favourite medium to interact with brands, and given the challeng ...
- Big Spender; Facebook Promotes Facebook Live
Research Brief, Jack Loechner - Monday, December 5, 2016
Facebook, in an attempt to drive mass adoption of Facebook Live, h ...
- Only 6% Of Companies Use DMARC, Only 1.5% Enforce It
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 2, 2016
In a study of 1 million corporate domains, only 60,000 had ma ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality dat ...
- Email Smashes Social Again To Drive One In Five Cyber Monday Sales
EuroMail, Sean Hargrave - Friday, December 2, 2016
As if humiliating social on Black Friday wasn't enough, email is t ...
- Email Is Not Going Away
Research Brief, Jack Loechner - Friday, December 2, 2016
Americans are addicted to email, yet email marketers should be wary ...
- Consumers Demand More From Brands
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
"While all of the trends Landor identified will shape brands in 201 ...
- How App Developers Can Avoid The Dreaded 'Uninstall'
Mobile Insider, Gavin O'Malley - Thursday, December 1, 2016
For every 10 apps that users install on their phones, more th ...
- Waterfall To Header Bidding Enhances Programmatic Benefits
Research Brief, Jack Loechner - Thursday, December 1, 2016
Publishers are rushing headlong into header bidding, the popular new technique sweepi ...