- How To Balance Design And Text In Winning Emails
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
An unwritten rule that the image: text ratio must be 40:60 ...
- The Stats Are In -- Time To Up Your Email Game And Sell More, Or Do Nothing And Be Ignored
EuroMail, Sean Hargrave - Monday, December 19, 2016
The reward is that the top players are seeing a rise ...
- 65% Of Connected Device Owners Open To IoT Advertising
Connected Thinking, Chuck Martin - Thursday, December 15, 2016
Brands and marketers may want to take a tip as to w ...
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver
EuroMail, Sean Hargrave - Friday, December 16, 2016
Email is at it again. After driving one in five sales ov ...
- Influencers In The Marketing Industry
Research Brief, Jack Loechner - Friday, December 16, 2016
According to TapInfluence, the annual 2017 "Tap Ten" digital advertising spend wi ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- 67% Of Email Marketers Will Focus On New Customers In 2017
Email Marketing Daily, Jess Nelson - Wednesday, December 14, 2016
Customer acquisition will be top of mind for email marketers in 201 ...
- Roll Up Brands -- Waste Half Your Budget On The Wrong Audience, Then Halve It Again On Viewability
London Blog, Sean Hargrave - Thursday, December 15, 2016
Nobody comes out of the latest Nielsen research with flying colours. Advertise ...
- Lego, Nissan Get Most Engagement From 'Rogue One'
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2016
"Marketers should take note of the increase in awareness that can happ ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- More People Consuming Branded Content Via Mobile
Mobile Insider, Tobi Elkin - Thursday, December 15, 2016
More people are consuming branded content on their mobile devices, according ...
- For PR Pitches Over The Plate
Research Brief, Jack Loechner - Thursday, December 15, 2016
To determine the value of PR "Pitches" from public relations professionals, Frac ...
- Trending Brands In The World's Biggest Focus Group
Social Media Insider, Thom Forbes - Thursday, December 15, 2016
Social media research firm Fizziology reveals five brands demonstrating increased online engageme ...
- Amazon Leads The Way In Festive Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 14, 2016
According to eDataSource, Amazon's email marketing efforts have outperformed seven other retaile ...
- Mentioning Christmas In Subject Lines Boosts Open Rates
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 14, 2016
Want to boost the open rates of your holiday-themed emails? Then y ...
- Careful Cleaning Those Lists -- Inactive Subscribers Are More Useful Than You Think
EuroMail, Sean Hargrave - Wednesday, December 14, 2016
That's the standout tip I picked up recently while catching up wi ...
- Hospitals Dominate Most-Recommended Brands
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2016
Hospitals and treatment centers dominate YouGov BrandIndex's first Brand Advocacy rankings, t ...
- Sharethrough Partners With Kantar Millward Brown On Native Ad Research Tools
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Native supply-side platform (SSP) Sharethrough announced a partnership with Kantar Millward Bro ...
- Programmatic Grows Ahead of All Other Channels
Research Brief, Jack Loechner - Wednesday, December 14, 2016
According to Zenith's Programmatic Marketing Forecasts, programmatic advertising will grow 31% ...
- FreeWheel Report Shows Growth In Politics, Sports Video
VidBlog, P.J. Bednarski - Wednesday, December 14, 2016
In the third quarter, video viewing rose 37%, but ad views ro ...
- Marketers Struggle With Digital Transformation
Marketing Daily, Tanya Gazdik - Monday, December 12, 2016
"By understanding the technology and processes that support technology innovation, CMOs c ...
- Study: Global Execs Favor Sponsored Content, News From Email Newsletters
Publishers Daily, Sara Guaglione - Monday, December 12, 2016
Busy executives primarily consume news on mobile. They are also open ...
- Social Media Connections Yield Women's Shopping Trust And Convenience
Research Brief, Jack Loechner - Tuesday, December 13, 2016
In 2016, Influence Central surveyed more than 400 U.S. women, looking ...
- Search Marketers' Wish List: Bring Back Organic Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Speaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- Email Volumes Rose Sharply Over Black Friday And Cyber Monday
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 12, 2016
Retailers sent 55.4% more email campaigns on Black Friday this year th ...
- Don't Just Stop At One Abandoned Cart Email
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 12, 2016
According to Experian Cross-Channel Marketing's Q3 2016 Email Benchmark Report, consumers w ...
- Email Smashes Social, Because It's Yours, Not Theirs
EuroMail, Sean Hargrave - Monday, December 12, 2016
It's easy to be turned by the new kid on the bloc ...
- Luxury SUVs Outsell Luxury Cars For First Time
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2016
"A spike in prices will affect SUV sales negatively but far le ...
- 360 Video Increasing In VR Growth
Research Brief, Jack Loechner - Monday, December 12, 2016
Virtual reality will emerge as the next big thing in digital advertisi ...
- Millennials Are Developing New Email Habits
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 9, 2016
Consumers use their inboxes to their advantage. Learn the latest consumer ema ...