- Social Shopping
Research Brief, Jack Loechner - Wednesday, December 4, 2013
According to the Social Media Shopping Infographic, from a new study ...
- Forget The U.N. - Let Brands Save The Planet!
Marketing Daily, Karl Greenberg - Monday, December 2, 2013
Forget institutions and governments -- it's brands that can save the worl ...
- More Measurements Needed For Digital Video Campaigns
Research Brief, Jack Loechner - Tuesday, December 3, 2013
According to a new BrandAds survey of over 100 advertising professionals abo ...
- Top CEOs Not Much for Social Media
The Social Graf, Erik Sass - Tuesday, December 3, 2013
Social media may be the wave of the future for marketing, P ...
- Court Tosses Infringement Claims In Kantar-TRA Suit
MAD, Steve McClellan - Monday, December 2, 2013
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP ...
- Don't Discount Lower-Income Affluents
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2013
Lower-income affluents are important to marketers, according to a trend report fr ...
- BCG Index Documents The Power Of Brand Advocacy
Marketing Daily, Karlene Lukovitz - Monday, December 2, 2013
BCG surveyed more than 32,000 consumers in the U.S., France, Germany a ...
- Holiday Wrap: Mobile Jumps In Visits, Order Size And Sales
MobileShopTalk, Chuck Martin - Monday, December 2, 2013
What a difference a year makes, at least in the world ...
- The Sands of Time; A Rapidly Shifting Workforce
Research Brief, Jack Loechner - Monday, December 2, 2013
According to the Associated Press-NORC Center for Public Affairs Research national surv ...
- Just 1% of Black Friday Online Sales Came from Social
The Social Graf, Erik Sass - Monday, December 2, 2013
This year's Black Friday saw the highest volume of e-commerce sales ev ...
- 3/4 of Pinterest Usage on Mobile
Research Brief, Jack Loechner - Friday, November 29, 2013
According to Piqora, having performed "the first scientific and quantitative research" ...
- Multi-Generational Families Overlooked In Advertising
Research Brief, Jack Loechner - Thursday, November 28, 2013
According to new research from Mintel, multi-generational families are more likely, th ...
- Consumers Won't Buy Just Anything
Engage:Affluent, Frank Riolo - Wednesday, November 27, 2013
Despite their wealth, affluent consumers aren't as quick to dish out b ...
- Online/Digital Media Growth Lifts Ad Revenues
Research Brief, Jack Loechner - Wednesday, November 27, 2013
According to the BIA/Kelsey updated Annual U.S. Local Media Forecast, total U. ...
- Wellness, Responsibility, Empowerment On Tap For '14
Marketing Daily, Aaron Baar - Monday, November 25, 2013
"Everything that happens here is about stuff you couldn't do before ...
- 37% of Online Shoppers Turn to Mobile
MobileShopTalk, Chuck Martin - Tuesday, November 26, 2013
After the flood of pre-holiday mobile shopping research we've been seeing, so ...
- 76 Seconds Or Out
Research Brief, Jack Loechner - Tuesday, November 26, 2013
According to LivePerson, in its second annual "Connecting with Customers" research, today ...
- Digital Media Linked to More Sex; Also, Less
The Social Graf, Erik Sass - Tuesday, November 26, 2013
Digital media is encouraging people to have more sex -- or may ...
- Social: Commerce Cornerstone For Women Worldwide
Marketing Daily, Karl Greenberg - Friday, November 22, 2013
A research collaboration between MSL Group and Randi Zuckerberg, CEO and found ...
- Trouble Installing New Printer? Blame It On The Brand!
Marketing Daily, Steve McClellan - Monday, November 25, 2013
Everyone else does. New research from SMG and Mashwork shows that t ...
- Marketers Profit When Search, Social Ad Efforts Combined
Online Media Daily, Laurie Sullivan - Friday, November 22, 2013
Marketers have argued for years about the benefits of social marketing ti ...
- Choose Your Words Wisely
Research Brief, Jack Loechner - Monday, November 25, 2013
A recent study by MailChimp, is prefaced by saying that people quick ...
- Job Applicants Annoyed by Social Media Screening
The Social Graf, Erik Sass - Monday, November 25, 2013
We've all seen the reports that jobseekers are losing employment opportunities becau ...
- Trouble Installing That New Printer? Blame It On The Brand!
MAD, Steve McClellan - Friday, November 22, 2013
Everyone else does. New research from SMG and Mashwork shows that t ...
- Cross-Platform Media Consumption Up For Young Kids
MediaDailyNews, Wayne Friedman - Thursday, November 21, 2013
Post-millennial media consumers -- those kids born since 2005 -- are usi ...
- Publishers Seeing Rise In Custom Native Ads
Online Media Daily, Laurie Sullivan - Thursday, November 21, 2013
Publishers looking for ways to offset losses from the growth in programmat ...
- Do Celebrity Endorsements Move The Needle?
Research Brief, Jack Loechner - Friday, November 22, 2013
Results of The Harris Poll of 2,577 adults, surveyed online, show th ...
- Employers Discriminate on the Basis of Social Profiles
The Social Graf, Erik Sass - Friday, November 22, 2013
With more and more employers researching prospective hires on the Internet a ...
- Gift Card Spending To Go Mobile, Set New Record
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2013
The world's most practical, versatile and least-thought-required presents are becoming even mo ...
- SMBs Boosting Facebook For Mobile
Research Brief, Jack Loechner - Thursday, November 21, 2013
According to a new study from BIA/Kelsey, small businesses are fully embraci ...