- Consumers Paying Better Attention To What They Eat
Marketing Daily - Top of the News, Thom Forbes - Friday, January 17, 2014
We are consuming about 78 fewer calories a day overall, saturated f ...
- Tablets, e-Readers Show Steady Gains
Mobile Marketing Daily, Mark Walsh - Thursday, January 16, 2014
Adoption of tablets increased to 42% in January from 34% in Septembe ...
- Smartphones Give 69% a Better Shopping Experience
MobileShopTalk, Chuck Martin - Friday, January 17, 2014
Smartphones are improving the shopping experience and consumers plan to use th ...
- 4th Quarter Online Mobile Traffic Up 40% Over Last Year
Research Brief, Jack Loechner - Friday, January 17, 2014
According to the year-end online sales trends from the IBM Digital Analyti ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strateg ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...
- BCG Studies Ways Gen Y Rewards 'Brand Soul'
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2014
While Gen Y's relationship with brands has long been known to ...
- Measuring Emotion: Q&A With New Media Metrics' Gary Reisman
MediaDailyNews, Charlene Weisler - Wednesday, January 15, 2014
Gary Reisman of New Media Metrics started his career at the agenci ...
- But Will The Dogs Eat It?
Research Brief, Jack Loechner - Thursday, January 16, 2014
A new Communicus longitudinal study, tracking changes in individual consumers' purchase behavior/intentio ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- ANA, Advertising Coalition Denounce Proposed Ad Tax Changes
MAD, Steve McClellan - Tuesday, January 14, 2014
The trade groups released a new study today that concludes that curre ...
- Prediction: VW Will Have A New Ad Agency Inside Of 8 Months
Mediapsssst, Richard Whitman - Tuesday, January 14, 2014
The new VP of marketing for the company's America region says ...
- SMBs Use Great Content, Nimble Response And Smart Placement To Excel In Social Media
Research Brief, Jack Loechner - Wednesday, January 15, 2014
Social commerce is becoming mainstream in e-retail, says the recently released Intern ...
- Consumers Lukewarm On Second-Screen Content, But Opportunity Lies In Ad Breaks
Video Insider, Daisy Whitney - Wednesday, January 15, 2014
A slew of TV networks offer second-screen content that's synchronized to ...
- Auto Shoppers Tune Into Digital Pitches
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
The IAB's "Digital Influence on Auto Intenders" study finds that 21% ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digital ...
- Personal Outlook For The Year Ahead
Research Brief, Jack Loechner - Tuesday, January 14, 2014
According to a December Harris Poll, the pessimistic outlook that the econo ...
- Content Changing Google Into Solutions Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
As Google moves to become a "solutions engine," which answers questions, rath ...
- Mobile Wallets & Passing 100 Million Users
MobileShopTalk, Chuck Martin - Monday, January 13, 2014
Various methods of mobile wallets and payments seem to launching, closing a ...
- Consumer Electronics Revenue Expected Down, But 20,000 New Products Introduced
Research Brief, Jack Loechner - Monday, January 13, 2014
According to the Consumer Electronics Association forecast, consumer electronics global spending wi ...
- Facebook Mobile Ad Gains Forecast To Hit $6.3B, Teens Drift From Social Net
Social Media & Marketing Daily, Mark Walsh - Friday, January 10, 2014
It's no secret that Facebook refocused its ad business around mobile la ...
- McCann's Four Bs Of Internet Etiquette
MAD, Larissa Faw - Thursday, January 9, 2014
According to the latest McCann "Truth About Privacy" study, behaviors to ...
- Globalism Is 1 Of 4 Top Trends For The New Year
Marketing Daily, Karl Greenberg - Thursday, January 9, 2014
Internationalism, instant gratification and the fast life, drawing the boundaries for digita ...
- Mobile Online Holiday Shopping Up 50%
MobileShopTalk, Chuck Martin - Friday, January 10, 2014
Final data from e-commerce holiday shopping continues to come in and pain ...
- TV Nets Don't Synchronize Cross-Platform Screens
Online Video Daily, Gavin O'Malley - Thursday, January 9, 2014
Likely losing out on lucrative ad packages, TV networks are failing ...
- VOD: A Marketing Bene'
Research Brief, Jack Loechner - Friday, January 10, 2014
A new Nielsen study says that as VOD continues to take ...
- MDC Buys Majorty of Luntz Global
MAD, Steve McClellan - Wednesday, January 8, 2014
The investment kicks off what MDC says will be a period heighten ...
- Consumers Believe Mobile Will Replace TV By 2022, Most Prefer Content Live
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- More than half of consumers believe mobile devices su ...
- Big Data Pros and Cons
Research Brief, Jack Loechner - Thursday, January 9, 2014
79% of executives believe Big Data will reach its potential in t ...