- Ouch! Many Americans Liken Holiday Shopping To Having A Tooth Pulled
MAD, Steve McClellan - Wednesday, November 20, 2013
And around the world, about one-third of shoppers would "out-source" the cho ...
- Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will iss ...
- Premium Drives Dating, Music Engagement, Revs
Marketing Daily, Karl Greenberg - Tuesday, November 19, 2013
At the Mapping Mobile Conference, panelists spoke about everything from consumer resear ...
- Larger Screens = More Data Use
Marketing Daily, Aaron Baar - Tuesday, November 19, 2013
The steady increase of smartphone screen size could be a major bo ...
- 29% Buy Through An App, 46% From Mobile Web Site
MobileShopTalk, Chuck Martin - Wednesday, November 20, 2013
When it comes to shopping, consumers are using mobile apps and mobi ...
- Consumers Consider Phones Primary Mobile Device
Online Media Daily, Gavin O'Malley - Tuesday, November 19, 2013
Tablet or smartphone? Representing very different modes of mobile engagement, marketers a ...
- Should Digital Audience Growth Objective be Quantity or Quality?
Research Brief, Jack Loechner - Wednesday, November 20, 2013
According to ExactTarget, who published the 2009 Email List Growth Study, ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- Moms Confirm The M-Shopping, E-Buying Ritual
Mobile Insider, Steve Smith - Tuesday, November 19, 2013
Moms say they will be using their phones in-store this holiday seaso ...
- 53% of Smartphone Shoppers Use Mobile to Decide the Right Product to Buy
MobileShopTalk, Chuck Martin - Tuesday, November 19, 2013
Smartphone owners tend to use their phones not much so much ...
- Where's The State of Native Advertising?
Research Brief, Jack Loechner - Tuesday, November 19, 2013
According to a new survey by Hexagram and Spada to gather inp ...
- Most Marketers Will Spend More on Social Media in 2014
The Social Graf, Erik Sass - Tuesday, November 19, 2013
Seven out of ten marketers expect their companies to increase spending ...
- A Day in the Life of Getting Isis Mobile Payments Up & Running
MobileShopTalk, Chuck Martin - Monday, November 18, 2013
There are still some bumps on the road to mobile payments. Sin ...
- Holiday Deals For "Shopping Small"
Research Brief, Jack Loechner - Monday, November 18, 2013
According to the second annual Small Business Saturday Insights Survey, by t ...
- Coal In The Stocking: Expect Weaker Holiday Sales Growth
MAD, Steve McClellan - Thursday, November 14, 2013
That's according to Annalect's Fall Retail Report. The good news, per t ...
- Millennials: Harder To Reach, More Impressionable
Marketing Daily, Aaron Baar - Thursday, November 14, 2013
Reaching Millennials is harder than other generations -- what with all the ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- Apple, Samsung Divide Mobile Cosmos, But Evoke Different Activity
MoBlog, Steve Smith - Friday, November 15, 2013
iPhone and Samsung smartphones enjoy almost equal shares of the U.S. marke ...
- Boomers and Seniors "Exposed" Online
Research Brief, Jack Loechner - Friday, November 15, 2013
According to a new McAfee study, the 50+ demographic is spending mo ...
- Four Out of Ten Canadians Recommend Brands on Social Media
The Social Graf, Erik Sass - Friday, November 15, 2013
More and more Canadians are using social media to recommend brands ...
- Hyundai Takes Total Value Honors For First Time
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
The rise of Hyundai in the U.S. is still one of t ...
- Sharper Marketing Boosts Macy's Results
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2013
Thanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- What Consumers Expect from their Apps
MobileShopTalk, Chuck Martin - Thursday, November 14, 2013
In-app expectation by consumers may be higher than some think, as mobi ...
- Sensory Data To Support Mobile Ad Services In 2014
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
The advertising and marketing industries will see intelligent geolocation services play o ...
- Early To Rise, But Holiday Shopping Marginally Increasing
Research Brief, Jack Loechner - Thursday, November 14, 2013
According to Nielsen's 2013 Holiday Spending Forecast, retailers are already rolling o ...
- More Healthcare Pros Use Social Media in Job Searches
The Social Graf, Erik Sass - Thursday, November 14, 2013
Healthcare workers remain leery of using social media in their day-to-day wo ...
- Consumer TV Viewing Trends
Research Brief, Jack Loechner - Wednesday, November 13, 2013
71.5% of broadcast and studio executives believe that over 11% of avera ...
- For Brands, Trust & 'Dynamism' Win The Day
MAD, Steve McClellan - Tuesday, November 12, 2013
A new global study from Havas has concluded that brands can be ...
- Where Digital Investments Are Going And The Barriers
Marketing Daily, Karl Greenberg - Monday, November 11, 2013
"Moving away from complexity and toward simplicity is something that all markete ...
- Market Research Since 1890
Research Brief, Jack Loechner - Tuesday, November 12, 2013
Of interest, if not importance, to all in media and marketing, ...