- Hyundai Takes Total Value Honors For First Time
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
The rise of Hyundai in the U.S. is still one of t ...
- Sharper Marketing Boosts Macy's Results
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2013
Thanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- What Consumers Expect from their Apps
MobileShopTalk, Chuck Martin - Thursday, November 14, 2013
In-app expectation by consumers may be higher than some think, as mobi ...
- Sensory Data To Support Mobile Ad Services In 2014
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
The advertising and marketing industries will see intelligent geolocation services play o ...
- Early To Rise, But Holiday Shopping Marginally Increasing
Research Brief, Jack Loechner - Thursday, November 14, 2013
According to Nielsen's 2013 Holiday Spending Forecast, retailers are already rolling o ...
- More Healthcare Pros Use Social Media in Job Searches
The Social Graf, Erik Sass - Thursday, November 14, 2013
Healthcare workers remain leery of using social media in their day-to-day wo ...
- Consumer TV Viewing Trends
Research Brief, Jack Loechner - Wednesday, November 13, 2013
71.5% of broadcast and studio executives believe that over 11% of avera ...
- For Brands, Trust & 'Dynamism' Win The Day
MAD, Steve McClellan - Tuesday, November 12, 2013
A new global study from Havas has concluded that brands can be ...
- Where Digital Investments Are Going And The Barriers
Marketing Daily, Karl Greenberg - Monday, November 11, 2013
"Moving away from complexity and toward simplicity is something that all markete ...
- Market Research Since 1890
Research Brief, Jack Loechner - Tuesday, November 12, 2013
Of interest, if not importance, to all in media and marketing, ...
- The Internet's 'Super User?' A Boomer Mom
Engage:Boomers, Stephen Reily - Monday, November 11, 2013
I was reading the results of a recent survey by Burst Med ...
- 10% of Retail Purchases Online in Five Years
Research Brief, Jack Loechner - Monday, November 11, 2013
By 2017, 60% of all U.S. retail sales will involve the Intern ...
- What Clifford Nass's Rebuke of Multi-Tasking Says About Online Video
VidBlog, P.J. Bednarski - Monday, November 11, 2013
Stanford professor Clifford Nass, whose research in 2009 concluded that so-called "multi-tasker ...
- For Stores, Unilever and Kellogg Are Rising Stars
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Procter & Gamble came in No. 1 again this year, earning highe ...
- Mobile Health Is A Team Sport; Do You Know Who Is Calling The Plays?
Marketing: Health, Geoff McCleary - Friday, November 8, 2013
With high mobile health usage across channels, similar usage patterns to patien ...
- Havas' Jones: The Little People Will Rule Adland
Mediapsssst, Richard Whitman - Friday, November 8, 2013
Picture a dwarf--that would be Havas CEO David Jones--looking up and shaki ...
- Santa's Little Helper: 68% Will Use Their Smartphone For Holiday Shopping
MoBlog, Steve Smith - Friday, November 8, 2013
Holiday shoppers are well aware of the super-elf they hold in the ...
- TV And Declining Newspapers Dominate Display Advertising
Research Brief, Jack Loechner - Friday, November 8, 2013
According to Nielsen's quarterly Global AdView Pulse report, TV kept its positi ...
- Q&A With Annalect's Jed Meyer
TV Board, Charlene Weisler - Friday, November 8, 2013
Jed Meyer was recruited by Nielsen out of college and from the ...
- Calculations To Analyze Real Numbers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2013
Marketers need to remember that when brands and search agencies distribute percentage ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- How Shoppers Use their Phones in Stores
MobileShopTalk, Chuck Martin - Thursday, November 7, 2013
The oft-repeated saying that people may forget their keys and wallets ...
- Accessing Affluencer's Influence
Research Brief, Jack Loechner - Thursday, November 7, 2013
Affluent Influencers, by having the financial means, attention and authority as we ...
- Season's Greetings From Amazon And Others!!
Engage:Affluent, Bob Shullman - Wednesday, November 6, 2013
Major retailers (e.g., brick-and-mortar retailers, online-only retailers, and those that are omni-channe ...
- Study: QSRs Still Pushing Unhealthy Food To Kids
Marketing Daily, Karlene Lukovitz - Tuesday, November 5, 2013
In 2012, the fast food industry spent $4.6 billion to advertise "most ...
- Apps vs. Mobile Websites & the Consumer Choice
MobileShopTalk, Chuck Martin - Wednesday, November 6, 2013
Consumers may lean to either apps or mobile websites for commerce dependi ...
- Mobile Users Research Purchases From Home
Research Brief, Jack Loechner - Wednesday, November 6, 2013
40% of mobile consumers who are in the market for a n ...
- Insurance Searches On The Rise Via Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 5, 2013
Some 40% of online insurance research time is spent on mobile device ...
- SMG, PulsePoint Group Strike Accord
MAD, Steve McClellan - Tuesday, November 5, 2013
Research firm PulsePoint Group is launching a new social strategy framework a ...