- Look More Closely At The Lipstick Effect
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2009
Marketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University Colle ...
- Nike Restructures; May Shed 1,400 Jobs
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2009
In its most recent quarterly results, Nike registered a strong 6% increa ...
- Leading Merchants Optimizing Online
Research Brief, Jack Loechner - Thursday, February 12, 2009
According to the e-tailing group's 11th Annual Mystery Shopping Survey, leading merchan ...
- Supermarket Chain Bans 300 Unilever Products In Pricing Dispute
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
Brussels-based Delhaize SA, which operates the Food Lion chain and other groce ...
- Wal-Mart To Eliminate Up To 800 Jobs At Headquarters
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
Wal-Mart is planning to eliminate as many as 800 positions from i ...
- Best Buy Launches 'Blackout Prevention' Campaign
Marketing Daily, - Tuesday, February 10, 2009
With the government's decision to delay the transition to digital TV unt ...
- Rockport Preps 'Choose To Walk' Campaign
Marketing Daily, - Tuesday, February 10, 2009
To promote its spring collection, the company's campaign will feature four authent ...
- Advance Auto Parts Taps Greg Johnson
Marketing Daily, - Tuesday, February 10, 2009
As Senior Vice President, DIY and Chief Marketing Officer, Johnson's responsibilities inclu ...
- Hilfiger: Out-Of-Touch Or On The Money?
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2009
New ads, running online as well as in Vogue, Elle, GQ, a ...
- Amazon Releases Kindle 2.0 Amid High Expectations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 10, 2009
Amazon showed off its second iteration of the Kindle electronic reading devi ...
- Penney to Focus Advertising on Trendier Fashion Lines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 10, 2009
As part of a bid to appeal to shoppers who in t ...
- Advocacy Group Chides Scholastic For Selling Toys In Book ClubsAP
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 10, 2009
...
- Live Nation, Ticketmaster Agree To Merge
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 10, 2009
...
- Top 10 Valentine's Day Gifts 2009
Marketing Daily, - Tuesday, February 10, 2009
GiftTotal% Men% Women Cards959595 Dinner/Entertainment 67 93 41 Gift Cards 55 ...
- Saks's Aggressive Discounting Turns Luxury Market Topsy-Turvy
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Reading the red-ink handwriting on the wall, Saks Fifth Avenue in mid-Novemb ...
- Everlast Sports The Muhammad Ali Collection
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
...
- Nielsen: Nobody Doesn't Like A Supercenter
Marketing Daily, Sarah Mahoney - Friday, February 6, 2009
Consumers increased their spending at supercenters in nearly every category--including dairy, d ...
- Premium Brands Face Dilemma As Generics Gain Ground
Around the Net In Brand Marketing, Thom Forbes - Friday, February 6, 2009
Beware the "ghost of Marlboro Friday," warns UBS analyst Alan Erskine. ...
- January Sales Down, But Decline Is Steady
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2009
"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "B ...
- 1-800-Flowers.com Bows Mobile Gift Center
Marketing Daily, - Thursday, February 5, 2009
1-800-Flowers.com has launched its Mobile Gift Center application on the Apple A ...
- Brick-And-Mortar Retailers Losing Search Battle
Online Media Daily, Laurie Sullivan - Friday, February 6, 2009
If a battle were fought across Internet search engines to crown t ...
- Celebrity Fashion Brands Face Hard Times, Too
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 5, 2009
What's in a good name? Apparently, less than there used to b ...
- Ticketmaster, Live Nation Talks Draw Jeers
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 5, 2009
The Boss, among others, is not a fan of a rumored merger-in-the-maki ...
- Marketers Ponder Change In Consumer Spend
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2009
"The importance of brand has increased," says Global Strategy Group, "and whi ...
- Amazon Expands Into Casual Videogames
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 4, 2009
...
- Fortunoff Shuts Store In Manhattan Amid Talks With Liquidator
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 4, 2009
...
- Craftsman Ratchets Up NASCAR
Marketing Daily, - Tuesday, February 3, 2009
Sears Roebuck's Craftsman tool brand, which has category exclusivity as the "Offici ...
- Retailers Urged To Use Store Cards For Recalls
Marketing Daily, - Tuesday, February 3, 2009
Noting the FDA's method of disseminating all this recall info--"urging consumers w ...
- New Balance Unveils Pink $uede $hoe
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2009
Part of its Lace Up for the Cure collection, a limited numb ...
- Barbie And Hot Wheels Tank; Mattel's Profits Skid
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 3, 2009
Mattel was not immune to the worst holiday shopping season in ...