• February 10, 2009

To promote its spring collection, the company's campaign will feature four authentic individuals who have chosen interesting and often unexpected paths to success and personal fulfillment.

The four are Matthew Berman and Andrew Kotchen, who create sustainable homes that are better for the environment; theater producer Marc Falato, who left the lucrative world of Wall Street for the bright lights of Broadway, and within four years won two Tony Awards, and ocean adventurer Celine Cousteau, who has dedicated her life to exploring and protecting the planet's marine life.

Developed by Boston-based agency Hill Holliday, the campaign demonstrates the brand's commitment to a modern, urban consumer and re-establishes Rockport's authority in providing engineered comfort in a brown shoe. The "Choose to Walk" campaign will launch in more than 70 countries worldwide in late February.

The campaign will appear in print, on in-store displays, on the Rockport Web site and in out-of-home executions globally. The company plans to feature new campaign subjects and their inspirational success stories later this year to promote the autumn/winter 2009 collection. --Nina Lentini