- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Drift: Snowstorm Gives Online Sales A Lift
Online Media Daily, Laurie Sullivan - Monday, December 21, 2009
The snowstorm that grounded planes and closed roads up and down t ...
- An Interview With Whole Foods' John Mackey
Around the Net In Brand Marketing, Thom Forbes - Monday, December 21, 2009
Whole Foods CEO John Mackey tells Brian Gaar that last year w ...
- Shoppers Stalled By White Christmas
Around the Net In Brand Marketing, Thom Forbes - Monday, December 21, 2009
...
- Poll: CPGs Still Social Media 'Wall Flowers'
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
About half of consumer packaged goods companies are still social media "wa ...
- Poll: 13% Plan To Finish Shopping On Dec. 24
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
Survey respondents said that they were finding the best deals at ma ...
- Online Holiday Spending Pushing Records
Research Brief, Jack Loechner - Monday, December 21, 2009
A new comScore survey reported that, for holiday season retail e-commerce spendi ...
- Re: Sports Stars, Nike Sticking With 'Strategy That Works'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The world's largest sports shoe and clothing business on Thursday pledged ...
- Firestone Teams Up With The Big Leagues
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
...
- Seeing Recovery, Cars.com Pulls Out The Stops For '10
Marketing Daily, - Thursday, December 17, 2009
Cars.com says it will accelerate its marketing efforts in the final wee ...
- Death By 1,000 Discounts
Marketing Daily, Meaghan Schaefer - Thursday, December 17, 2009
Why marketers are turning to personalized digital coupons instead of brand-dampening, profit-killi ...
- Happy New Year: People Are Looking To Party
Marketing Daily, Sarah Mahoney - Thursday, December 17, 2009
A new survey from American Express reports that many people will rewa ...
- George Clooney At Center Of Italian Coffee Ad Dispute
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Coffee marketer Lavazza is charging Nestle Group's Nespresso with copying its advertisi ...
- Brand Loyalty Dropped In Recession
Around the Net In Media, Fern Siegel - Wednesday, December 16, 2009
Consumers are defecting from iconic CPG brands in order to save mone ...
- Sears Releases Personal Shopper IPhone App
Marketing Daily, - Wednesday, December 16, 2009
Through the application, users can take a picture of a desired it ...
- Nike Taps McTague As Cole Haan CEO
Marketing Daily, - Wednesday, December 16, 2009
Nike says it has hired Dave McTague as CEO of Cole Haa ...
- NRF: Americans Still Have Shopping To Do
Marketing Daily, Sarah Mahoney - Wednesday, December 16, 2009
Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores ...
- Paris Hilton Forges Intimate Relationship With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, December 16, 2009
Paris Hilton is using her line of hair and beauty products ...
- May The Best Ad Win Doesn't Necessarily Apply
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Natalie Zmuda reports on a Retail Advertising and Marketing Association survey, conduct ...
- App-Powered Shopping Arrives
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 16, 2009
The Journal points to a new generation of mobile-phone software that ...
- Macy's To Stay Up All Night
Marketing Daily, - Tuesday, December 15, 2009
In an effort to coax more shoppers into its stores, Macy's sa ...
- CPG Brands: Time To Strike Back
Marketing Daily, Ted Mininni - Wednesday, December 16, 2009
Well-managed retailer brands have the power to become as important as nation ...
- With Electronics A Bright Spot, Best Buy Shines
Marketing Daily, Sarah Mahoney - Tuesday, December 15, 2009
The new survey, from America's Research Group and UBS, reports that ...
- Wal-Mart Goes Up Against Amazon This Holiday Season
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
In order to compete against, nay, topple Amazon.com, Wal-Mart Stores has beg ...
- Daisy Rock Makes Guitars Just For Girls And Women
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Remembering how heavy her first guitar was ("and I'm not a litt ...
- Whole Foods Market Launches Online Coupons
Marketing Daily, - Monday, December 14, 2009
As part of its ongoing effort to convince people that it real ...
- For E-Tailers, The Best Is Yet To Come
Marketing Daily, Sarah Mahoney - Monday, December 14, 2009
Performics says that the 11-day period, or "Cyber Stretch," around Black Frid ...
- Macy's Honors Virginias Everywhere With $10 Off
Marketing Daily, - Friday, December 11, 2009
Paging all Virginias: In honor of its "Believe" campaign, based on t ...
- Trendspotting, 2010: Welcoming Moody Beauty
Marketing Daily, Sarah Mahoney - Friday, December 11, 2009
Market researcher Mintel has issued its beauty forecast for the year ahea ...
- Mint.com: Holiday Spending Rises
Online Media Daily, Mark Walsh - Sunday, December 13, 2009
In another indication that the holiday season is looking brighter than la ...