- Neutrogena Kicks Off 'Wave for Change'
Marketing Daily, - Monday, July 19, 2010
Teens are encouraged to vote online-and even given a quiz to he ...
- Office Depot Kicks Off Back-To-School Contest
Marketing Daily, - Monday, July 19, 2010
Customers who makes an Office Depot purchase through Sept. 5 gets ...
- Hasbro Sales Down, Profits Up
Marketing Daily, - Monday, July 19, 2010
The company attributed the decrease to tough comparisons to last year's result ...
- Pop-Up 'Restaurants' Offer Gourmet Food Direct To Consumers
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
Tess Vigeland reports that pop-up stores have taken on a new dimensi ...
- Audit Criticizes Obama Task Force For Dealer Closings
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
...
- Ben & Jerry's Targets Boston For Summer Freebies
Marketing Daily, - Friday, July 16, 2010
In a bid to boost its Boston sales and promote two n ...
- Mattel Sales Up, Launches American Girl 'Shine On Now'
Marketing Daily, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its "Toy Story 3'" and Hot Whee ...
- Audi Focuses On Making Premium Leap
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Audi has spent several years building brand awareness and consideration in t ...
- As BP 'Fix' Looms, Mistrust Still Growing
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
Even as the world watches to see if BP's new cap c ...
- Monopoly Celebrates Birthday By Giving Away The Bank
Marketing Daily, - Thursday, July 15, 2010
Hasbro's Monopoly is turning 75 this year, and to celebrate, it's givi ...
- Survey: Four Out Of Five Back-To-School Consumers Say They Would Be Influenced By Online Coupon
Online Media Daily, Gavin O'Malley - Thursday, July 15, 2010
Consumers will not cut back on back-to-school spending, as more than ha ...
- Going Back For The Future: Teen Retailers Open Kid's Clothing Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
American Eagle Outfitters is expanding from its teen base today as ...
- P&G, Kraft, Target Partner For Feeding America
Marketing Daily, - Wednesday, July 14, 2010
Target, which has already made major commitments to fight childhood hunger a ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- Sell Me: College Students' Spending Power Soars
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
The college cohort (the vast majority between 18 and 34) wield formidab ...
- 84% Of Moms At Work Spend Between 15 Minutes And An Hour A Day Shopping Online
Research Brief, Jack Loechner - Thursday, July 15, 2010
According to a recent whitepaper, "The Mall Behind the Spreadsheet," from A ...
- It's Christmas In July Again For Toys R Us
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
...
- Chevrolet Launches iPhone App
Marketing Daily, - Tuesday, July 13, 2010
Chevrolet has created a shopping app for the iPhone, iPod touch a ...
- Deloitte Study: Consumers Love Spending Less
Marketing Daily, Sarah Mahoney - Tuesday, July 13, 2010
The good news from Deloitte's "New American Pantry" is that the va ...
- Borders To Sell Off Paperchase
Marketing Daily, - Tuesday, July 13, 2010
Borders Group says it will sell its Paperchase Products unit, a cha ...
- Red Mango Expands Smoothie Flavors
Marketing Daily, - Tuesday, July 13, 2010
The Red Mango chain has added new smoothie flavors to its men ...
- Q&A With Papa John's Marketing Chief Andrew Varga
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
Noreen O'Leary sits down with Andrew Varga, who joined Papa John's ...
- McDonald's Smoothies Flow Nationally Today
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
McDonald's is launching it national smoothies campaign today with a budget "hither ...
- Avon Buys Direct-Jewelry Seller
Marketing Daily, - Monday, July 12, 2010
Avon Products is buying Silpada Designs, a direct seller of sterling-silver jewelr ...
- The Internet Is Most Influential Worldwide
Research Brief, Jack Loechner - Tuesday, July 13, 2010
According to the findings of the 2010 Digital Influence Index, by Fleishman-Hilla ...
- Borders Tempts E-Readers With Freebies
Marketing Daily, - Friday, July 9, 2010
Borders says it will offer five top-selling e-books to readers for fr ...
- Gfk: Economy + Technology = 'XTreme Shoppers'
Marketing Daily, Sarah Mahoney - Friday, July 9, 2010
"It's not so much that these shoppers do anything that different th ...
- Chevy Is First Non-Luxury Brand On PSI List
Marketing Daily, Karl Greenberg - Friday, July 9, 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfacti ...
- P&G, Walmart Plan More TV Movies
Marketing Daily, - Friday, July 9, 2010
"The Jensen Project" DVD and soundtrack will be sold together in ...
- Adidas Scores As Controversy Mounts Over Its World Cup Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
It was showman George M. Cohan -- that's Cohan with an " ...