- Retailers Try To Break Out Of Doldrums With New Promotions
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
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- Tesla Recruits Gap, Apple Store Exec Blankenship For Retail Plan
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
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- Perfect Marketing
Engage:Millennials, Dan Coates - Friday, July 9, 2010
Gen Y is at the beginning of the arc of its econom ...
- Evenflo Vids Inject Humor Into Gen Y Parenting
Marketing Daily, Aaron Baar - Thursday, July 8, 2010
CMO Chris Craig says the overarching goal is to position the bra ...
- June Sales Not So Hot; Comp-Store Up About 3%
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2010
One bright spot was teen retailer Abercrombie & Fitch, which says same-sto ...
- Chrysler Lets Buyers Return Unwanted Vehicles
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
A Chrysler spokesperson says the efforts will be backed with national advertisi ...
- Whole Foods Hawking Harpoon-Harvested Swordfish
Marketing Daily, - Thursday, July 8, 2010
Part of its initiative to educate fish-lovers about sustainability, the Austin, Tex.-bas ...
- Report: Eye Makeup Boosts Cosmetics Growth
Marketing Daily, - Wednesday, July 7, 2010
American women are getting easier on the eyes, with Mintel reporting th ...
- J&J's Sales, Market Share Plummet In Internal Analgesics
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
Following a series of quality-related recalls and a plant shutdown, sales a ...
- Tapping The Growing Muslim-American Market
Marketing Daily, Sarah Mahoney - Wednesday, July 7, 2010
When it comes to wooing Muslim Americans, U.S. marketers are pretty obliviou ...
- Chrysler Preps Dealers To Sell Fiat 500
Marketing Daily, Karl Greenberg - Wednesday, July 7, 2010
"The Fiat dealer network will be appropriately sized to serve the mark ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- Study: Brand Attributes Key In Gas Purchase
Marketing Daily, - Wednesday, July 7, 2010
According to NPD's Motor Fuels Index, which tracks consumer motor fuel purchasi ...
- Supercenters And Ecommerce Dominate 2015 CPG Forecast
Research Brief, Jack Loechner - Thursday, July 8, 2010
According to the new Nielsen Retail 2015 forecast mass supercenters and e-commer ...
- Curves Franchise Loss: Tired Formula, Poor Marketing Or 'Pruning'?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
If you live on the
sweltering East Coast of the U.S ...
- BP Gas Station Owners Switch To Other Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
BP gas stations that are not bound by restrictive contracts are rushi ...
- Staples Names Steven Fund SVP Global Brand Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
...
- Tesco's Fresh & Easy In Investors' Crosshairs
Marketing Daily, Sarah Mahoney - Tuesday, July 6, 2010
While some analysts are calling for Tesco to cut its losses n ...
- Shell Offers Car Buffs 'Fuel My Passion' Contest
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
Shell is inviting automotive devotees to share in a contest and sweepstak ...
- National Pep Boys Effort Taps Mixed Media
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
The change in marketing strategy also shifted the focus to consumer researc ...
- Walmart Takes Another Step Toward Banking
Marketing Daily, - Tuesday, July 6, 2010
Citing research from the National Federation of Independent Business, the Bentonville, Ark.-bas ...
- Local Search, Social Networking Grow On Smartphones
Online Media Daily, Mark Walsh - Tuesday, July 6, 2010
Local search via mobile is gaining steam as a way to fi ...
- Reinventing The Mall, Santa Monica Style
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Macerich, which owns 71 U.S. malls, has rebuilt the three-story, 550,000-square-foot San ...
- California Flashlight Maker Tries To Be An All-American Company
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Fewer Affluents Buying Luxury Products
Marketing Daily, - Tuesday, July 6, 2010
Unity Marketing's latest study on the purchasing habits of the affluent sho ...
- Top Merchandising Executive Is Out At Walmart
Marketing Daily, Sarah Mahoney - Friday, July 2, 2010
John Fleming, who has been with Walmart 10 years, was previously t ...
- Staples Enlists Celebs For Back-To-School
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2010
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off Ju ...
- Lowe's, Home Depot Push Hard-Working Staycations
Marketing Daily, Sarah Mahoney - Tuesday, July 6, 2010
Both big-box stories are offering plenty of easy, affordable DIY-projects, and chai ...
- Kmart Expanding Mygofer.com To Chicago For Testing
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
On July 4, Kmart will begin delivering groceries and merchandise in Chicag ...
- Dentyne's 'Pure' Takes On Bad Breath At Walmart
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
In the fight against bad breath*, Dentyne comes armed with Pure, whi ...