On July 4, Kmart will begin delivering groceries and merchandise in Chicago, its second test market after its initial foray into New York and the Hamptons over the last national holiday, in May.
Jaclyn Trop writes that the feature will help Kmart compete with retailers such as Amazon and Apple, which constantly innovate to provide better customer service. Delivery costs vary,
depending upon the order size, but generally are a few dollars.
Home delivery service nets new customers and boosts orders from current clients, said Peg Merzbacher, director of marketing
for Skokie, Ill.-based delivery service Peapod. Northeastern grocery chain Stop & Shop partnered with Peapod in 1996 and delivers to customers in most of its markets, including New England, New Jersey
and certain areas of New York City.
Metro Detroit's largest grocer, Cincinnati-based Kroger Co., does not offer delivery to Michigan customers. Meijer Inc., based in Grand Rapids, provides
deliveries to customers here and around the country through its website for the cost of shipping.
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