- Barnes & Noble Has Ambitious Plans For Its Uncertain Future
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
With e-books proliferating --"print patriarch" Pete Hamill is going to publish o ...
- Dancing Near The Gravestones, Cemeteries Discover Event Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
When it comes to rebranding, this may be the ultimate challenge. Stephan ...
- PGA Tour Gets College Class With Perry Ellis
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
The PGA Tour will unveil a line of Perry Ellis clothes th ...
- Coupons, Mobile, And The Path To Purchase
Marketing Daily, Jeff Weidauer - Thursday, August 12, 2010
The time is now to make the commitments necessary to move beyo ...
- Retailers Moving Christmas A Little Closer
Marketing Daily, Sarah Mahoney - Wednesday, August 11, 2010
Marketers are expected to advertise Black Friday sales sooner, and extend th ...
- Macy's Posts Strong Sales, Earnings; Raises Forecast
Marketing Daily, - Wednesday, August 11, 2010
Thanks to strong sales, improved margins, and continued traction from its localizati ...
- SEO Gets Rating System In Retailer Rankings
SearchBlog, Laurie Sullivan - Thursday, August 12, 2010
Internet Retailer recently published its annual Top 500 Guide. The findings, whi ...
- Penney Hopes To Reel In Frequent Shoppers With 'Fast-Fashion' Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
JC Penney is making a big bet on Mango, a stylish "fast-fashio ...
- Mass Connections Links Social Media To Store Events
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Todd Wasserman talks with Caroline Cotten-Nakken, founder and CEO of shopper-marketing fi ...
- Moms Of Tweens: Cooler Than the Rest Of Us
Marketing Daily, Sarah Mahoney - Tuesday, August 10, 2010
If you're a tween, your mom is probably cooler than anyone else ...
- Gap Launches Piperlime Pop-Up
Marketing Daily, - Tuesday, August 10, 2010
Timed to coincide with Fashion Week, Piperlime -- a purely online G ...
- Doctor My Eyes
Marketing: Green, Jeff Dubin - Wednesday, August 11, 2010
Before Seventh Generation and others can educate healthcare providers about the heal ...
- Retailers Using Wi-Fi To Entice TV Shoppers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
Sam's Club is installing free Wi-Fi in its more than 500 stor ...
- NPD: Consumers Delay Back-to-School Shopping
Marketing Daily, - Monday, August 9, 2010
The NPD Group, a market research company based in Port Washington, N.Y ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- Levi's Woos Women With Curves
Marketing Daily, Sarah Mahoney - Monday, August 9, 2010
"Jeans that fit right are like the Holy Grail for women," Ma ...
- After Toning Tushes, Reebok Tackles Thighs
Marketing Daily, Sarah Mahoney - Saturday, August 7, 2010
On the heels of its hit with EasyTone, the sneakers that promi ...
- Crocs Unveils New Kids Campaign
Marketing Daily, - Thursday, August 5, 2010
Crocs is introducing new back-to-school spots for its kids' shoes, continuing t ...
- Back-To-School Still Open to Buy
Research Brief, Jack Loechner - Monday, August 9, 2010
According to a new study by PointRoll, Back?to? School revenues from th ...
- Bill Banning Interstate Sale Of Alcohol Sparks Controversy
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Internet and direct-mail sales by small winemakers and microbrewers have boomed ...
- Weight Watchers' 2Q Profit Dips On Marketing Costs
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
...
- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiratio ...
- Hot Days = Tepid Sales: Lolling Through July
Marketing Daily, Sarah Mahoney - Thursday, August 5, 2010
Frank Badillo, senior economist for Kantar Retail, says: "On one hand, we' ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- General Motors Is Revamping Dealerships
Marketing Daily, - Thursday, August 5, 2010
The company also reported that more than 300 dealerships have done ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- Nike's 2010 Big-Butt Ad Is Not A Nike Ad After All
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Rich Thomaselli says that comments and reasoned commentary about a rework ...
- Sears Website Tests General Store Concept With Local Shops
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
...
- What's Making Farmers Markets Grow?
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
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- Hispanics And E-commerce
Engage:Hispanics, Jose Villa - Thursday, August 5, 2010
As technology advances, and Hispanics continue to show a propensity towards ear ...