- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- Holiday Scorecard: Cybershopping Fades A Bit
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2010
That slowdown was to be expected, Andrew Lipsman, comScore's senior director ...
- Sears' Kenmore 'Baking for the Troops'
Marketing Daily, - Tuesday, December 7, 2010
For every "like" the page gets, "Baking for the Troops" will se ...
- Jeggings Are Hot! NPD Calls Them 'Next Evolution Of The Jean'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
My sister-in-law sells the "Carol Anderson by invitation" (CAbi) line of cloth ...
- Walmart Joins Feds In 'Say Something' Effort
Marketing Daily, Sarah Mahoney - Monday, December 6, 2010
While the message may tinge their shopping trip with fear, says Co ...
- L'Oreal Signs Jennifer Lopez To Ambassador List
Marketing Daily, - Monday, December 6, 2010
Lopez joins a long list of "Because You're Worth It" spokespeople, includi ...
- Nordstrom, New Balance Give Shoes To 11,000 Kids
Marketing Daily, - Monday, December 6, 2010
Those funds go to Shoes That Fit, a national nonprofit organization th ...
- Scanbuy: Barcode Scans Up From 2009
Online Media Daily, Mark Walsh - Monday, December 6, 2010
Product barcode scanning during the first week of the holiday shopping seas ...
- Cyber Monday Poll Reveals Poor Online Shopping Experiences
SearchBlog, Laurie Sullivan - Tuesday, December 7, 2010
Maybe ecommerce Web sites aren't as optimized as some retailers believe. La ...
- Stride Rite Ad Leverages Nostalgia, Tradition
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
For the first time in 20 years, the shoe company will a ...
- More Shoppers Ditching Credit Cards This Season
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
...
- Fila Uses 'Real' Women In Toning Apparel Ads
Marketing Daily, Tanya Gazdik - Friday, December 3, 2010
The campaign includes a dedicated Facebook page as well as all ...
- Shoppers Look To Rewards For Holiday Spending
Marketing Daily, Aaron Baar - Saturday, December 4, 2010
"Retailers who use data from their reward programs to respond to customer ...
- Amway Signs Kurt Warner To Multi-Year Deal
Marketing Daily, - Friday, December 3, 2010
The agreement marks the first time in the 76-year history of Nutrili ...
- Open Letter To Tony Post, CEO, Vibram FiveFingers USA
Marketing Daily - Top of the News, Thom Forbes - Monday, December 6, 2010
Dear Mr. Post: I've purchased two pairs of Vibram FiveFingers in rece ...
- Karl Lagerfeld Arrives At New York's Herald Square
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
The haute designer has a contract with Chanel and has extended h ...
- Amazon Stakes 'Local' Claim
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 3, 2010
Likely preempting Google grabbing Groupon, Amazon has taken a $175 million sta ...
- Is Your Website Gen Y Ready?
Engage:Millennials, Mike Doherty - Friday, December 3, 2010
It seems that the old adage, "if you build it, they wi ...
- Promotions Lift November Same-Store Sales
Marketing Daily, Tanya Gazdik - Thursday, December 2, 2010
Both Kantar and ICSC attribute the gains to promotions. Other factors th ...
- EBay Confirms Milo.com Acquisition
Online Media Daily, Gavin O'Malley - Thursday, December 2, 2010
Feeding into the frenzy around local commerce and services, eBay on Thursd ...
- The Paid-Search Payday
Online Media Daily, Laurie Sullivan - Thursday, December 2, 2010
The music of cash registers ringing rang loudly on Cyber Monday f ...
- Retailers Look To Avoid New 'Conflict Minerals' Law
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 2, 2010
Walmart and Target are among top American marketers who are trying ...
- Apple To Toy Firm: Stop Selling Steve Jobs Action Figure
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 2, 2010
It's the cutest thing. There's Steve in his trademark black shirt a ...
- Christmas Tree Buying Moving Online
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 2, 2010
...
- Gap Taps Apple For Point-Of-Sale System
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 2, 2010
Faster than ever, tech giants and retailers are racing to close t ...
- comScore, Experian Hitwise, Kenshoo Numbers Suggest Ad Industry Not Ready For Success In Online Sales
Online Media Daily, Laurie Sullivan - Wednesday, December 1, 2010
Cyber Monday brought in more than a billion dollars in sales f ...
- Purchase Intent Across Auto, Travel And Retail For October
Online Media Daily, OMMA Editors - Thursday, December 2, 2010
October showed increased online purchase intent for Hawaii vacation planning and advanc ...
- REI Radio Ad Highlights Consumer Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 1, 2010
During the four-day U.S. Thanksgiving holiday the sports store REI ran ...
- Mass And Discount Retailers Top Tech Shopping
Research Brief, Jack Loechner - Wednesday, December 1, 2010
According to Scarborough Research, examining households planning holiday purchases of HDTVs, Smartphon ...