- U.S. Retail: 68% Of Sales Take Place On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 10, 2017
Search and mobile-first on-the-go shoppers now dictate the digital marketing strategies th ...
- Email Could Generate $20 Billion This Holiday Season: Adobe
Email Marketing Daily, Jess Nelson - Friday, November 10, 2017
If email is as powerful a shopping motivator as in 2016, wh ...
- John Lewis Unveils Moz The Monster
Around the Net In MAD London, Sean Hargrave - Friday, November 10, 2017
The John Lewis Christmas ad has been unveiled. It features a you ...
- High Street Gloom Needs Some Festive Cheer
Around the Net In MAD London, Sean Hargrave - Friday, November 10, 2017
The Times is reporting that retailers have just had their worst Octob ...
- Fake Reviews Influence Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 9, 2017
In a world where the authenticity of online content and the tru ...
- The&Partnership Wins Creative, Media Accounts For Retailer Chico's
MAD, Larissa Faw - Wednesday, November 8, 2017
The&Partnership will spearhead all aspects of Chico's brand marketing and execute ...
- Amazon Discounting Third-Party Products
Around the Net In Digital, Gavin O'Malley - Monday, November 6, 2017
Stepping up its war with Wal-Mart and other discount retailers, Amazon ...
- Email Personalization To Drive Impulse Purchases This Holiday Season
Email Marketing Daily, Jess Nelson - Monday, November 6, 2017
Email marketers must get personalization right or they could miss a hu ...
- Will We Ever Let Robots Shop For Us?
Media Insider, Gord Hotchkiss - Tuesday, November 7, 2017
If there were any area where machines can beat humans, it wou ...
- Holiday Shoppers Vs. Chatbots, Virtual Reality, Robots And Drones
Connected Thinking, Chuck Martin - Sunday, November 5, 2017
Despite all the technological advancements, many consumers may not yet be rea ...
- REI Adds Interactive Twist To #OptOutside
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
This year, the retail cooperative has set up a site and experienti ...
- Macy's Top Site For Organic Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 3, 2017
Conductor has released data on the top brands and publishers dominating organ ...
- The Top Ten: Who's Best At Retail Email
Email Insider, Ray Schultz - Friday, November 3, 2017
Just what retailers have been waiting for: A ranking of the leade ...
- Cue The Reindeer: Kohl's, Nordstrom Launch Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2017
With Halloween safely behind them, retailers Nordstrom and Kohl’s are gearing ...
- Robust Holiday Shopping Projected
Marketing Daily, Tanya Gazdik - Friday, November 3, 2017
"Nothing cements the feeling of Thanksgiving and contentment like the whole fami ...
- Google Uses Facebook To Lead LA Locals To Pop-Up Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 2, 2017
Google is using Facebook to target Los Angeles locals to tell th ...
- Young & Laramore Wins Speedway Gas/Convenience Store Account
Accounts on the Move, Larissa Faw - Wednesday, November 1, 2017
Speedway has appointed Young & Laramore as AOR for its chain ...
- Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%
Digital News Daily, Laurie Sullivan - Thursday, November 2, 2017
Adobe estimates that $19.7 billion will be spent between Thanksgiving and Cyb ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmat ...
- Under Armour, Spooking Investors, Posts First Sales Drop
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2017
While growth has been slowing for some time, it looks like t ...
- M&S Leads In App Engagement
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
M&S and Aldi have the most engaging mobile apps, while Tesco h ...
- Christopher Bailey Set To Leave Burberry
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
He is one of the most famous names in the retail a ...
- Parachute Launches First Brand Campaign
MAD, Larissa Faw - Monday, October 30, 2017
Developed with Office of Baby, the "Very Comfortable" creative is designed ...
- While Industry Predicts Strong Sales, JC Penney Summons Scrooge
Marketing Daily, Sarah Mahoney - Monday, October 30, 2017
New research from the National Retail Federation points to a healthy increa ...
- Search: The Shapeless Future
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2017
Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voi ...
- Window Shopping In A Digital Storefront
Research Brief, Jack Loechner - Tuesday, October 31, 2017
Window shopping is a pastime enjoyed by many, shopping without the "intentio ...
- On Strong Earnings, Amazon And Whole Foods Face Culture Clash
Marketing Daily, Sarah Mahoney - Friday, October 27, 2017
Barclays analyst Karen Short says Whole Foods' food innovation cycle may sl ...
- Naughty? Not Even An Option, Says Toys R Us Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2017
New ads show kids fighting with each other over whose turn ...
- Nordstrom, Kohl's Try New Cause-Marketing Efforts
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
Research published earlier this year finds appealing to shoppers' generosity may ev ...
- H&M Gives New Erdem Line Baz Lurhmann Over-The-Top Treatment
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
"The Secret Life of Flowers" clocks in at over four minutes, a ...